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Marketing, PR and sales

The hub in Weiterstadt offers a large workshop area that, in addition to regular maintenance, also handles repairs. | Photo: Nio
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Nio opens hub in Weiterstadt
Karl-Heinz Krautwald takes over the management of new car sales in Germany at VWN. (Photo: VWN)
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VW Commercial Vehicles: Karl-Heinz Krautwald to Become New Head of Sales
The Cybertruck polarizes - and is not seen as a vehicle for the mass market even in the USA. | Photo: Tesla
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Tesla’s sales figures are collapsing in the USA – Musk is losing his touch with car sales
The electrified cuddle car wants to get more power on the road with the help of the Astara network and various dealer groups. | Photo: Microlino
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Microlino expands sales in Germany through Astara
Generation meeting: The Golbecks at the opening of their mobility house in Berlin-Friedrichshain. | Photo: Stephan Röhl/Heinrich Böll Foundation
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VM Visit Golbeck Berlin: Change in Commerce - a Car Dealership Becomes a Mobility House
From left to right: Thijs Pitlo (General Manager Riva EV Mobility), Mark van der Kallen (General Manager Riva Group), Dr. Stefan Cuber (Managing Director Mubea U-Mobility), Stefan Räth (Project Lead Cargo Mubea U-Mobility) and José Luis Corral Rosado (Sales & Digital Marketing Manager Mubea U-Mobility) | Photo: Riva/U-Mobility
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Mubea U-Mobility collaborates with Riva for E-Cargobike distribution in the Netherlands
Small but mighty: The electric midget continues to sell well and leads the electric market. | Photo: Fiat
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Fiat 500e remains number 1
Confident appearance: With a length of 4.47 meters, the Scenic, which has evolved from a van with electrification to an inevitable SUV, aligns itself with the popular C-segment. | Photo: Renault
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Renault Scenic E-Tech: Starting at 41,400 euros with a range of 430 kilometers
Bright spot: BMW currently starts i5 production in Dingolfing | Image: BMW
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VDA: BEV production rises massively despite a weak market
Cheaper: The Citroen range is becoming more affordable across the board, although the e-models are being reduced less significantly. | Photo: Stellantis
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Citroën lowers prices for electric vehicles too
The new E-3008 looks significantly more dynamic. | Photo: Peugeot
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Peugeot E-3008: In the future, a smaller 408
Without a car: Movelo offers the 2,100 dealerships of the Techno group the opportunity to provide customers with pedelecs as replacement mobility. | Photo: Movelo
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Movelo & Techno: Corporate e-bikes as replacement mobility for car dealerships
Lancia wants to return to the premium segment and also attract business customers and fleets. | Photo: Lancia.
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Lancia opens first showroom in Milan
Emissions-free to the department store: The Taycan Turbo S is the focal point of the new Porsche pop-up store at Oberpollinger in Munich. | Photo: Porsche
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Porsche Taycan in the pop-up store at Oberpollinger
Measured by Tesla: All Fiat models can now be selected in three steps - not only online, but also at the dealership. | Photo: Fiat
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Fiat goes Tesla: To the dream car in three steps
Driving is the new smoking: Manufacturers will soon have to print warning notices on their advertisements in France - such as "Use public transportation in everyday life." Pictured: Street scene from Paris. | Photo: J. Reichel
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France regulates car advertising: Ride a bike!
Ford relies on the Stripe platform to provide customers with a seamless online purchasing experience. | Photo: Ford
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Ford wants to digitize vehicle purchases with Stripe
When calculating the CO2 emissions over the entire lifecycle of the XC-40 models, Volvo took off the "rose-colored glasses" and provided a well-founded comparison. | Photo: Volvo Cars
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Volvo Life Cycle Analysis of E-Cars: CO2 Savings After 110,000 km
Volks-E-Wagen: The Dacia Spring, derived from the Renault K-ZE sold in China and adapted for Europe, is apparently well received by customers. | Photo: Dacia
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Dacia Spring starts with 1,000 pre-orders
In the Polestar Spaces, commission-free experts provide on-site advice about the vehicles as well as about electromobility without sales pressure, as Polestar Germany Chief Alexander Lutz explained. | Photo: Polestar
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Polestar Space Munich relies on the e-mobility boom and the IAA
The Bundle Compact is designed to make charging even simpler and more efficient. | Photo: reev
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reev launches monitoring tool for charging stations
Niklas Röck is to make Pinkbus ready for the first funding round. | Image: Pinkbus
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Long-distance bus provider Pinkbus introduces new CMO
The vaccination campaign by Free Now initially sounds more generous than it actually is, but vaccinated individuals do not get a refund of 15 euros everywhere. (Fig.: Free Now)
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Free Now subsidizes vaccination taxis with up to 15 euros
In a vast solar park, energy is generated for aluminum production. | Photo: BMW
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BMW Group produces aluminum using solar energy
Dr. Carsten Oder takes over from his predecessor Martin Zimmermann. | Photo: Daimler
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Dr. Carsten Oder becomes the new Head of Mercedes-Benz Cars Sales Germany & MBVD.
(Reine) combustion vehicles must unfortunately stay outside: The electric Fiat 500 is at the heart of the eVillage. However, a PHEV Jeep has also sneaked in. | Photo: FCA
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FCA: First dealership exclusively for electric vehicles opened in Turin
Without permanent locations, it doesn't work: Polestar will open 50 locations by the end of 2020. | Photo: Polestar
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Polestar expands: New Spaces opened in Cologne, Stuttgart, and Hamburg
As a vehicle-to-grid electric pickup, the L200 would have had great potential. Instead, there is a truck bed rooftop tent. | Photo: Mitsubishi Motors
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Alliance Renault-Nissan-Mitsubishi: The Great Departure!
More volume with local production: VDIK member Hyundai recently celebrated the first Kona Electric sold in Germany from the expanded factory in Nošovice, Czech Republic, which was delivered to a customer at the Sangl/Landsberg dealership. | Photo: Hyundai
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Electric car sales are picking up again
From now on, cars can be purchased online at Hyundai. Image: Hyundai
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Hyundai: Purchase and leasing online
Purchase premiums would only boost car sales in the short term. | Photo: Artur Aldyrhanov/Unsplash
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Ifo Institute: Purchase subsidies are just a flash in the pan
The "Red Sale" campaign also applies to Mazda's special deep red shimmering paint. | Photo: Mazda.
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Special promotions at Mazda
Transparent for the customer: Thanks to extensive digital equipment, the aim is to virtually bring the vehicles closer to the customer. | Photo: VW
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Volkswagen explores new sales channels with flexible ID. Stores
The COVID-19 crisis could make owning a car more important again. The purchase of a car remains emotional - but could increasingly be carried out purely digitally. | Photo: Kiatai Jogia/Unsplash
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Corona Crisis: Capgemini Study Sees Opportunities and Risks for the Automotive Industry
Benz out of the box: Alongside online sales, contactless delivery of vehicles is also being advanced. | Photo: Daimler
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Corona crisis: Mercedes-Benz accelerates digital and contactless sales
Sofa-Shopper: PSA is also using the crisis to accelerate the digitization of sales. Selection and purchase are now done entirely online. | Photo: PSA Groupe
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Corona crisis: PSA prepares plants - and intensifies online purchasing
New and virtual: During the Corona crisis, FCA is also accelerating the digitalization of trade and launching web showrooms. | Photo: FCA
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Corona Crisis: FCA Launches Digital Showroom and Video Chat Consultation
Not entirely replaceable digitally either: A visit to the car dealership - here the new building of the Wandscher Group in Oldenburg - cannot be done entirely virtually. | Photo: FCA
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Corona Crisis: VDIK and ZDK Welcome Reopening of Car Dealerships
So close as if you were there: In light of the lockdowns, Audi is digitizing sales and providing virtual consultations to customers at home via data glasses. | Photo: Audi
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Corona Crisis: Audi Intensifies Digital Consultation with Smart Glasses
Holger B. Santel (left), Head of Sales and Marketing Germany, and Dirk Weddigen von Knapp, Chairman of the Volkswagen Audi Partner Association, have agreed on a new agency contract with their teams. | Photo: VW
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Volkswagen sells the ID family alternatively
Tradition and Modernity: The world's first automobile manufacturer holds the first IAA press conference - and presents itself between tradition and modernity. | Photo: G. Soller
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IAA 2019: Daimler's Discreet Opening
Through the Opel takeover, PSA's "Free2Move" is also growing faster. Here is the Cologne branch. | Photo: PSA
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Free2Move Lease: Over 1,000 Retail Partners in Germany
Carwow Germany founder and CEO Phillip Sayler von Amende is pleased with the approval. | Photo: Carwow
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Daimler invests in Carwow
Audi also pays attention to sustainability in the aluminum casing of the batteries. | Photo: Audi
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Audi to Use Sustainable Aluminum for Battery Housings in the Future
The "Mission E" is now also making its debut at Playmobil. | Photo: Porsche
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Porsche Mission E also in Playmobil film

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Product Lifecycle Management
Product management
Public relations (PR)
Sales
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