Yamaha pushes the turnaround and builds its own pedelecs - as a car replacement

The Japanese technology company Yamaha is further accommodating the trend towards bicycles and, following the already long-launched drives, is now presenting an entire e-bike series. Although the Japanese introduced the world's first mass-produced e-bike almost 30 years ago: the original PAS was originally intended for commuting and shopping, and the manufacturer sees it as the spark that ignited the entire e-bike movement. Additionally, the company has developed into one of the major e-bike manufacturers for the Japanese market as well as an important supplier of e-bike systems, the latter also in Europe. However, they did not actively become a bicycle manufacturer on a broad scale.

Now, however, they are ready for the age of two-wheeled electric vehicles, as it is said. The Switch ON strategy announced at the beginning of 2022 underscored the company's entry into the world of electromobility, with the aim to become one of the leading manufacturers in the market for two-wheeled electric vehicles and to convince customers of zero-emission transportation for sports, leisure, and work. This includes e-bikes, scooters, and pedelecs.

Consistent: They are building their own pedelecs

The next step follows with the introduction of three models in the popular segments of urban, MTB, and gravel under their own brand. The Moro 07, the Wabash RT, and the CrossCore RC are tailored to a wide range of riders, from people who are already owners of Yamaha motorcycles and scooters and appreciate the strong brand values, to customers looking for a good price-performance ratio combined with proven technology. The e-bikes can be test-ridden at exclusively selected Yamaha motorcycle dealers. Orders are placed exclusively through the Yamaha webshop.