Challenging situation for VW: While electric vehicle sales in Europe are stalling, combustion engine sales in China are plummeting. This is why Volkswagen and partner SAIC are considering closing a plant in Nanjing, China. Nio is reportedly interested in the Audi plant in Brussels, which is no longer in use. In the USA, VW has to pause the production of the ID.4.
All markets are developing differently – unfortunately at a rather subdued level
The crux: All markets are developing differently: In China, for the first time, more "New Energy Vehicles" – these are electric cars and plug-in hybrids – were sold in July than combustion engines. Unfortunately, Volkswagen in China delivered the strong figures: In 2018, thanks to the China joint ventures with FAW and SAIC, an operating profit of over 4.6 billion euros was recorded, while in the first half of 2024, less than one billion euros remained. Due to the declining demand for combustion engines, the Passat is now to be moved from Nanjing to a nearby factory, according to the news agency Reuters. Volkswagen has not commented on the report so far. Already in 2023, SAIC-VW sold 1.2 million vehicles, 43 percent less than in 2017. But VW is not the only brand with which partner SAIC has concerns: GM brands Chevrolet and Buick are also massively regressing.
Insiders reportedly mentioned as early as spring 2024 that SAIC is considering cutting thousands of jobs in its joint ventures with Volkswagen and General Motors. To counter this, SAIC and VW are also considering strengthening Skoda, according to the Reuters report. The problem: Skoda is strong in India but weak in China. Currently, the brand only accounts for one percent of the volume of SAIC-VW. In 2017, it was still 17 percent. There was even talk at one point about pulling Skoda out of China altogether.
Nio could take over the Audi plant in Brussels
There is hope for the workers in Brussels: According to the Belgian newspaper "De Tijd," Nio is one of the candidates for taking over the plant. A delegation from Nio reportedly visited the Audi plant in Brussels in recent weeks and is now working on an offer that is to be submitted to the Volkswagen Group by September 23. Nio would need an assembly plant in Europe due to impending tariffs, for which the Audi plant in Brussels could be suitable as production of the Q8 e-tron is coming to an end soon. Its successor will come from Mexico. Brussels is a small plant with 2,910 employees – and would be the right size for Nio.
September 23, 2024, is also an important date for VW in the USA, unfortunately under negative circumstances: VW is temporarily halting the production of the ID.4 there and furloughing around 200 employees starting September 23, 2024. This is related to a major recall and sales stop for the ID.4 due to potentially defective door handles. These could open during driving. According to the National Highway Traffic Safety Administration (NHTSA), water can penetrate the electronic door handles, short-circuit the circuit board, and cause the doors to open while driving. They are urgently seeking a solution to the problem. However, the ID.4 is selling quite well in the USA, as we can confirm through our on-site observations. That's why a VW spokesperson also stated:
"This interruption in no way changes our commitment to the ID.4 and our growing BEV portfolio. The ID.4 remains one of the best-selling electric vehicles in America."
What does this mean?
VW is currently facing challenges on all fronts: While New Energy Vehicles are becoming increasingly important in China, they have been abruptly halted in Germany. And in the USA, they are once again dealing with regionally varying needs and a recall action.
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