Volkswagen explores new sales channels with flexible ID. Stores

The automobile manufacturer Volkswagen has announced the opening of ID. Stores in German cities to coincide with the market launch of the all-electric ID.3. The first ID. Store will open immediately in the Transparent Factory in Dresden, and in the coming weeks, another ID. Store will be added as a temporary pop-up concept in the Werksviertel in Munich. The company also intends to take a new approach to sales. The flexibly deployable ID. Stores, designed in the new brand design, are meant to offer the opportunity to learn about Volkswagen's first all-electric vehicle and the topic of e-mobility in general, as stated.

"With the launch of the ID. Stores, we are focusing on high-traffic locations where we can showcase the topic of e-mobility in an exciting way for everyone. We aim to attract new customer groups and thereby support the dealers," explains Holger B. Santel, Head of Sales & Marketing Germany for the Volkswagen Passenger Cars brand.

Visitors to the store, which is open daily in the Elbe metropolis, can get to know the vehicle in "virtual rooms" and configure it after the planned pre-sale start on June 17. However, customers can order the vehicle from their preferred dealer nearby. In the future, it will also be possible to place purely online orders.