Verge Motorcycles opened its first flagship store in Monaco

Verge is growing and planning to open additional branches in the largest European cities throughout 2023. The flagship store in Monaco also serves as a showroom, offering customers the opportunity to get to know the motorcycles that are revolutionizing electric riding and to learn more about Verge's unique technology - the integrated rim motor in the rear wheel. Tuomo Lehtimäki, CEO of Verge Motorcycles, explains:

“It is an honor for us to be able to open our first branch precisely in Monaco, the home of international motorsport. Monaco is an excellent and important place for us, both in terms of location and the purchasing power of the clientele. From now on, Verge fans can easily and anytime get to know our motorcycles, especially those who reside in Southern Europe.”

Until now, Verge superbikes were only available for test rides in Europe at major events and fairs, as well as the almost always fully booked test ride days. The new flagship store in Monaco now serves as a permanent test ride center year-round. More information about the store and test rides can be found on the website. And of course,

Prince Albert II of Monaco has already visited the store in connection with the Monaco Grand Prix.

Together with the core team of Verge, His Serene Highness Prince Albert II was also welcomed by Formula 1 legend Mika Häkkinen, whose exclusive signature edition model with a limited run of only 100 bikes was recently unveiled to the public.

What does this mean?

Not in Finland, but in Monaco, Verge is opening its first store. Here too, it was realized that offering interested parties a physical point of contact to test, ride, and converse is essential, despite all the digitization. Most orders will probably be made privately, although the price of Verge machines also suggests commercial registration.