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Uscale Private Charging Study: Electric Car Users Also Review Energy Providers
The market research company Uscale has conducted another analysis on customer usage in e-mobility and found that switching to an e-vehicle also increases awareness of the electricity provider. The analysis of home charging processes also made it clear that many single-family homeowners already have a PV system for charging electricity. The winners include specialized providers, such as for green electricity or providers of flexible electricity tariffs. Traditional regional energy providers and municipal utilities, on the other hand, are losing market share, according to the findings. Electromobility is also bringing movement to the electricity market, say market researchers.
"Home is the most important and attractive charging location for the majority of e-car drivers. When it comes to purchasing a private charging solution, only very few currently buy 'everything from a single source.' This only works when all parties involved—from the car manufacturer to the charging technology expert to the solar technician—have the whole picture in mind. Or offer systems that can be flexibly combined and expanded later via standardized interfaces. The challenges and potential lie in the interaction of the components," explains Axel Sprenger, Founder and Managing Director of UScale GmbH.
Those who charge at home usually invest a lot of money in charging or energy technology. 89 percent of home chargers purchase one or even multiple wall boxes. Among e-car drivers living in a single-family house, 67 percent now also own a photovoltaic system and thus have the possibility to charge the electric vehicle with excess power from their own rooftop. E-car drivers thus view their car as part of a holistic energy system and support the energy transition, the conclusion goes.
Complexity Increases with Technical Capabilities
However, with technical capabilities comes an increase in the complexity of planning the right charging solution for home use. Around 63 percent of those who sought charging technology for a single-family house reported encountering problems. Additionally, 58 percent found it difficult to solve these problems. Interested buyers therefore face the challenge of purchasing a system in which the car, house, and PV system are compatible, but also open to future technical developments.
An example is bidirectional charging, where the car can supply electricity from the car battery to the house. This technology is slowly entering the market, but interest is high: If they could decide again, 48 percent of those charging at home in single-family houses would consider it important that their charging technology is suitable for bidirectional charging.
No Consolidation Yet Among Wallbox Manufacturers
Despite the current boom, the market for private charging infrastructure is significantly under pressure. Despite this, no consolidation is currently visible among Wallbox manufacturers: The study participants owned charging devices from 70 different manufacturers. Compared to previous years, this is actually an increase, making the search for the right solution even more difficult. Customers are essentially spoiled for choice.
The market researcher conducted the study independently and offers the results to vehicle manufacturers and others to improve their products. UScale surveyed a total of 1,544 people in the DACH region (Germany, Austria, and Switzerland) about their charging behavior and experiences with their home charging technology between May and July 2023. Another 2,502 buyers and owners in the DACH region, who had recently purchased their charging technology, were asked about the information, selection, and purchasing process of their Wallboxes. The study was conducted for the third consecutive year in 2023.
Translated automatically from German.
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