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Toyota expands cooperation with FINN

Toyota Germany expands its partnership with FINN: The online provider specializing in car subscriptions will offer around 1,300 Toyota and Lexus models on its portal starting April 2024 in the first step.

Finn now cooperates with Toyota: on the left in the picture, from left to right: Andreas Dörr (KINTO), Hans-Peter Ringer (FINN), Christian Selbach (Toyota), Jörg Dzubiella (Toyota), on the right in the picture, from left to right: Jürgen Lobach (FINN), Vassilia Noll and Christian Gelhard (both KINTO) | Photo: Toyota Deutschland
Finn now cooperates with Toyota: on the left in the picture, from left to right: Andreas Dörr (KINTO), Hans-Peter Ringer (FINN), Christian Selbach (Toyota), Jörg Dzubiella (Toyota), on the right in the picture, from left to right: Jürgen Lobach (FINN), Vassilia Noll and Christian Gelhard (both KINTO) | Photo: Toyota Deutschland
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Gregor Soller

Reliable cars for reliable all-in subscriptions. That's how one might describe the ideal case of the partnership between FINN and Toyota Germany: In collaboration with KINTO Leasing, FINN users can now choose their personal dream car from the wide product portfolio of the Toyota and Lexus brands. The initial delivery, which includes more than 1,000 electrified vehicles, will be gradually supplemented: For example, as the first subscription provider ever, FINN will also offer the new Lexus LBX in a flexible car subscription in Germany starting from June 2024.

Over a predefined period – usually between six and twelve months – customers receive a car at a fixed monthly rate, which covers all costs associated with vehicle use, with the exception of electricity or fuel charges – from car insurance and taxes to regular maintenance. With this all-inclusive package, private and business customers are equally protected from nasty (cost) surprises. Customers can conveniently order the vehicle online within minutes and have it delivered directly to their home or office.

What does this mean?

Toyota is also increasingly involved in the fleet business, often with larger quantities. With this first step, Toyota Germany, FINN, and KINTO Leasing, according to their own statements, strengthen direct collaboration with a clear vision of offering customers more, especially electrified, vehicles easily and conveniently through a subscription. However, FINN's effort towards fleet electrification follows the market: Electric vehicles are once again being heavily dialed back to "electrified," primarily due to the currently weak residual values. And since FINN buys all the cars beforehand, it was crucial to react quickly here as well...

Translated automatically from German.
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