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Toyota: A Picture of an Electric Van

Manufacturer advertises in Cologne with a gigantic mural for electromobility in commerce - and supports this with affordable e-van leasing for the Proace Electric from 238 euros/month.

Always along the wall: In Cologne-Ehrenfeld, an oversized house painting advertises commercial e-mobility. | Photo: Toyota
Always along the wall: In Cologne-Ehrenfeld, an oversized house painting advertises commercial e-mobility. | Photo: Toyota
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Johannes Reichel

Under the fitting motto "Made for Makers," the Japanese automobile manufacturer Toyota is currently advertising its commercial vehicle offerings in Cologne. For this purpose, a mural as tall as a house has been sprayed onto a facade in Cologne-Ehrenfeld. It appropriately features various characters and motifs from the diverse trades sector, matching its commercial vehicle models like the fully electric Toyota Proace Electric. The mural will be completed in early July.

"With this action, we want to express how multifaceted, colorful, and modern the trades sector is," explains Klaus Kroppa, Director of Marketing at Toyota Germany.

As part of the 2021 Trade Weeks, the manufacturer is offering the compact Proace City from a net lease rate of 129 euros. The electric panel van Proace Electric, with a range of up to 330 kilometers, is available from a net monthly rate of 238 euros. For both offers, the down payment is waived, and all maintenance is included, promotes the manufacturer further.

Translated automatically from German.
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