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The Tire Cologne 2024: Pirelli goes big again

Pirelli will provide information about new products and technologies at a 400 square meter booth in Hall 06.1 at Stand A-020-B-029

Once again, Pirelli will present an Italian piazza full of innovations - just like in 2022. | Photo: Pirelli
Once again, Pirelli will present an Italian piazza full of innovations - just like in 2022. | Photo: Pirelli
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Pirelli once again demonstrates strong presence at The Tire Cologne, as Wolfgang Meier, Chairman of the Board of Management at Pirelli Germany, explains:

“Our presence at the leading global trade fair of our industry underscores Pirelli's position as a leading development partner for the premium and prestige segments of the automotive industry."

The focus is clearly on sustainability

According to a press release, this event offers the company a unique platform to showcase its performance and innovative strength. Pirelli will also place a special emphasis on sustainability at the fair. "We will inform the fair visitors about our commitment to the sustainability transition," announces Wolfgang Meier.

“This includes forward-looking products and innovative measures for the sustainable development and production of tires."

Runforward: Drive on even after a tire puncture

In addition to the new Pirelli products presented by the company, the P Zero E summer tire will be a highlight at the fair. It combines Pirelli's latest technical innovations to meet the highest demands of electric and sustainable mobility.

The new Runforward technology allows for maintaining control of the vehicle in the event of a tire puncture and driving up to 40 km at 80 km/h without tire pressure. It also contributes to low rolling resistance and an optimal driving experience.

Pirelli also sees a sharp increase in the proportion of recycled materials

The P Zero E is the first UHP tire composed of more than 55% bio-based and recycled materials. It is also the only one to be certified by a third party. At launch, all tires in the range carried the triple A rating on the EU tire label.

The new Cinturato All Season SF3 for medium and small cars will also be showcased in Cologne. The all-season tire received the highest A rating for wet grip in all sizes on the EU tire label. On dry roads, it offers stability, noise comfort, and low rolling resistance. Independent tests confirm the tire's versatility: Dekra praises its excellent braking performance on dry, wet, and snowy roads, while TÜV SÜD honors it with the Performance Mark. Recently, major European magazines also confirmed these results and named the Cinturato All Season SF3 the best all-season tire in their comparison tests of the most important all-season products on the market.

DRIVER, Pirelli's retail subsidiary, will also be represented at the booth. In an integrated showroom, visitors will have the opportunity to learn about the benefits of the premium retail concept "DRIVER Reifen und Service" for independent tire dealers and workshops. The centerpiece of the Pirelli booth is once again the Piazza with a typically Italian flair. Here, visitors can exchange ideas and enjoy Italian specialties in a stylish atmosphere.

What does this mean?

Pirelli remains loyal to The Tire Cologne in 2024 and brings with it a colorful bouquet of exciting products and innovations that focus on various themes.

Translated automatically from German.
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