Tesla Model Y: Europe's Number One in 2023
According to Dataforce, the Model Y sold a total of 254,822 units. In second place, according to Dataforce, is the Dacia Sandero with 235,893 sales. This is based on data from Automotive News, which is said to represent 97 percent of sales in the European Union, EFTA countries, and the United Kingdom. The VW T-Roc, Renault Clio, and Peugeot 208 are expected to follow in third, fourth, and fifth place for the full year 2023, according to preliminary figures from Dataforce. Disappointing for Stellantis and the VW Group: The 208 was the top seller in 2022, while the Golf took the crown in 2021. It is likely to come in seventh place in 2023.
With its record, the Model Y could also be the first electric car to finish the year in first place, would be the first mid-size car, and, according to Tesla, the first premium model to lead the sales charts in Europe. And: It is the first non-European car of the post-war era to stand in first place. According to Automotive News, the Model Y was the best-selling car in Europe for seven out of 12 months in 2023, while the Dacia Sandero topped the charts for four months, and the VW T-Roc achieved this in one month.
Several factors played into Tesla's hands: On the one hand, the brand was always available and had significantly lowered the prices of the Model Y at the beginning of 2023. Additionally, there were subsidies in many EU countries.
The Model Y was also the best-selling battery-electric car in Germany in 2023 according to the Federal Motor Transport Authority, with around 45,800 registrations. Since the beginning of 2022, it has also been produced at Tesla's factory in Grünheide near Berlin – which means the German location is likely to have benefited a bit from this sales performance.
What does that mean?
Elon Musk has done it: Even if he were to eventually run the company into the ground, he has brought a US manufacturer to the top of the EU charts for at least one year! Something neither Ford, Chrysler, nor GM ever managed (unless one counts Opel as part of GM). In terms of volume, Tesla is also catching up more and more with the German premium brands, although "Peak Tesla" might have now been reached – at least in the EU. Until the Model 2 arrives...
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