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Shell Fleet Solutions: SmartBenefit as an Employee Motivator

SmartBenefit initially targets small and medium-sized enterprises (SMEs) and offers them the opportunity to reward and motivate employees tax-free.

Goodbye unused vouchers: SmartBenefit only charges for what is actually used. | Photo: Shell Fleet Solutions
Goodbye unused vouchers: SmartBenefit only charges for what is actually used. | Photo: Shell Fleet Solutions
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According to an analysis by Deutschland Voucher and Innofact AG (Info at https://deutschlandvoucher.de/studie/), the acceptance of vouchers and gift cards is very high in Germany. Nevertheless, many remain unused; an estimated 10% of vouchers and gift cards in Germany are not redeemed. This is where SmartBenefit comes in.

Companies only pay for what is actually used

The product aims to offer a tax-free reward option that is cost-efficient for companies and attractive for employees. Unlike traditional prepaid vouchers, with SmartBenefit, companies only pay for what is actually redeemed. This efficiency eliminates concerns about unused value and simultaneously ensures that appreciation reaches where it is intended – the employees.

Advantage: Easy processing

The processing of SmartBenefit is also intended to be efficient and transparent. According to Shell Fleet Solutions, the administrative effort is minimal, since the setup only has to be configured once per employee. Through the collective invoice and reporting function, SmartBenefit offers a precise overview and detailed control over the services claimed. Additionally, employees have the opportunity to collect extra Shell ClubSmart points with each redeemed benefit, which can be exchanged for attractive rewards, making the offer even more appealing. Silke Evers, Head of Fleet Solutions DACH at Shell, explains:

“In today's dynamic economic situation, SMEs in particular are looking for affordable and efficient ways to retain their employees – to motivate and reward them.”

SmartBenefit is the answer to "all the wishes and requirements that we've been hearing from our customers for years."

What does that mean?

SmartBenefit is tax-free and requires few financial or personnel resources, which could be a main incentive for many.

 

Translated automatically from German.
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