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Renault and Autohaus König: First rnlt-Store in Berlin - bringing new technology to people
Brand showcase in a prominent city location: The Renault dealership König on the Berlin Kurfürstendamm has now celebrated the official opening of the first rnlt store in Germany. The so-called rnlt stores are part of a new point-of-sale concept that Renault is implementing in Germany and other markets. The showrooms, which are located in busy downtown areas and large shopping centers, offer visitors a comprehensive brand experience. The Berlin store is the first German location in the initial wave of European cities. The aim is to present selected vehicles and innovations in a new setting.
By connecting the store with the existing Berlin locations of the König dealership, customers can also utilize the entire spectrum of complementary sales and service offerings from Renault: from test drives to vehicle delivery to maintenance and repairs.
“The new rnlt Store on Ku‘damm marks an important expansion of the Renault sales network in Germany. Here, we can reach a new customer base and introduce them to the brand's products, technologies, and services in a new way,” says Florian Kraft, CEO of Renault Deutschland AG and Managing Director of the Renault brand.”
The rnlt Store combines digital innovation with personal consultation, adds Dirk Steeger, Managing Partner of Autohaus Gotthard König GmbH. Overall, Renault plans around twenty locations in European and non-European countries, which are to be established in collaboration with private investors.
Translated automatically from German.
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