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Renault 5 E-Tech Electric: First Details

Renault goes back a bit to its heydays with the new model: The 3.92-meter short R5 is being developed and designed in France.

Especially striking: the reference to the air scoop on the hood. | Photo: Renault
Especially striking: the reference to the air scoop on the hood. | Photo: Renault
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Gregor Soller

The Renault 5 E-Tech Electric, available from autumn 2024, reinterprets the iconic Renault 5. Even before the official unveiling, Renault gives a preview of the first details of the exterior design of the production model, which are a clear nod to the predecessor model. In addition to the proportions, this includes the headlights: they are characterized not only by their shape but also by the central marking of the lens, which is meant to remind of the pupil of the human eye. This reference to the 1972 commercial "The Adventures of Supercar" gives the upcoming R5 E-Tech Electric a human trait. Accordingly, Fabrice Cambolive, CEO of the Renault brand, adds:

“With its cheerful design and next-generation technologies, it aims to make electric vehicles more affordable in Europe.”

Charging Indicator instead of Air Intake on the Hood

In the upper part of the hood, a charging indicator replaces the air intake of the historical model. It lights up as the iconic number "5" when the vehicle is fully charged. This display is both a functional and entertaining high-tech feature, giving an at-a-glance indication of the battery's charge status. The highlighted wheel arches visually provide a broader stance, giving the R5 even more presence. Their graphic design underscores the distinctive character of the model, reminiscent of the R5 Turbo. The vertical taillights functionally extend the side flanks and contribute to optimal aerodynamics by preventing air turbulence.

For the market launch of the Renault 5, Renault has developed an attention-grabbing teaser campaign in form and scope with Publicis Conseil, starting already three months before the official presentation. Its theme: "R5volution is back".In doing so, Renault communicatively bridges the gap between 1972 and 2024: the first generation of the Renault 5 was introduced in 1972, during a time of social and societal upheaval. It left a lasting impact on the automotive industry with its revolutionary concept. In 2024, Renault is launching another revolution against a different backdrop: the energy transition, the safeguarding of the production site in France, and the necessity of energy savings.

The Five Dominates

The comeback of the Renault 5 will be accompanied by a Europe-wide advertising campaign revealing the first iconic design features, starting with the "5" logo. This will be available in three colors: yellow, blue, and green. As part of a special billboard campaign starting on December 1st, an excerpt of the Renault 5 E-Tech Electric will be seen in the middle of a gigantic 5.

The still largely hidden vehicle will be systematically accompanied by a QR code linked to the website renault.de/R5. This site reveals a bit more about the future vehicle with details and associated keywords, always incorporating a "five": GEÄNDER5ES DESIGN, ELEKTR5SCH, ERFINDER5SCH, MADE IN EUR5PE, INTER5KTIV, R5SPEKTVOLLER, R5VOLUTION.

The website also includes information on the special R5 R Pass for customers who want to be among the first owners of the Renault 5 E-Tech Electric.

Part of the media campaign is also a globally broadcast TV spot, which is intended to draw attention until the presentation in 2024. The commercial, produced by Studio Man VS Machine, gives viewers a glimpse into the design of the Renault 5 E-Tech Electric as it races through a labyrinth in search of the exit. The soundtrack is the song "Instant Crush" by the legendary French electropop band Daft Punk, which rarely offers its music for commercial purposes. The film's setting features a giant QR code in the city center with a link to the online pre-reservation program R5 R Pass.

R5 R Pass: Skip-the-Line Program for Customers

On November 30, 2023, Renault will launch the R5 R Pass program. With the R5 R Pass, the new electric vehicle icon can be ordered ten days before the official order start. Those who place an order during this period will be among the first to receive their vehicle from autumn 2024 onwards.

Production in Douai

The ElectriCity site in Douai, France, which produces the Renault 5 E-Tech Electric, will prioritize these orders. Holders of an R5 R Pass will also receive a scale model of the Renault 5 E-Tech Electric after the official vehicle presentation and will have first access to content and events around the Renault 5. The R5 R Pass costs 150 euros and is available at www.renault.de/R5 in the seven participating countries (France, Germany, Italy, Spain, UK, Belgium, and the Netherlands).

At 3.92 meters in length, the Renault 5 E-Tech Electric matches the size concept of a compact city car. Equipped with the 52-kWh battery, the model achieves a WLTP range of up to 400 kilometers. At the order start, only the 52-kWh battery will be available, with the 40-kWh battery becoming available at a later date. The Renault 5 E-Tech Electric is the first vehicle built on the new AmpR Small platform (formerly CMF-B EV). The multi-link rear axle, usually only found in higher-priced vehicles, is expected to provide excellent road holding and driving fun.

"Reno": An Avatar as a Virtual Co-Driver

Additionally, the Renault 5 E-Tech Electric comes to market with a range of advanced technologies, including "Reno", the official avatar of Renault. This next-generation virtual co-driver offers a digital experience that fully immerses the user in the world of Renault, enabling a new on-board experience. Equipped with a bidirectional charger, the Renault 5 E-Tech Electric is also the brand's first series vehicle with V2G technology (Vehicle-to-Grid). For the first time, the Renault 5 E-Tech Electric can also feed energy back into the power grid. It will initially be available in France and Germany in 2024 and in the UK in 2025.

Starting from 25,000 Euros

The starting price of the Renault 5 E-Tech Electric will be around 25,000 Euros, placing it at the level of hybrid models in the B-segment. Its world premiere will take place on February 26 at the Geneva Motor Show 2024.

What does this mean?

With the Renault 5 E-Tech Electric, Renault is making a much-needed significant step: because the Zoe has exhausted its "First Mover" advantage, and the rest of the electric lineup is currently more "me too" rather than leading. And time is progressing very quickly in e-mobility, which is why the French were wise to massively advance or completely reinvent many topics here. And at affordable prices. We are excited!

Translated automatically from German.
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