reev CEO Eduard Schlutius: Electromobility will receive new impetus in 2025!

Eduard Schlutius looks optimistically towards the new year: In his opinion, new political framework conditions and technological advances will once again drive the development of the mobility transition forward, after the industry is currently facing challenges such as stagnant new registrations and price competition.

This also includes networking, which Schlutius manages well: With reev, he has created a leading provider of intelligent charging and energy management solutions, which now has over 7,000 customers in Europe. This is why he has a good insight into the industry and dares an optimistic outlook for the year 2025, which he has structured according to main themes:

1. Politics: Focus on regulations and support Market recovery through tightening of EU CO2 regulations

The tightening of EU CO2 regulations from 2025 increases the pressure on car manufacturers to reduce the average emissions of sold new vehicles by almost 20 percent. High penalties are threatened in case of exceeding these limits. To avoid these risks and meet the stricter requirements, manufacturers are forced to sell more fully electric vehicles. These cause no direct CO2 emissions and effectively contribute to the reduction of emissions in sold new cars. An important consequence of this development is that it becomes increasingly crucial for car manufacturers to also offer an affordable range of small electric cars. Only in this way can they meet the growing demand for inexpensive, emission-free vehicles and at the same time fulfill regulatory requirements.

Another important consequence would be that it becomes increasingly crucial for car manufacturers to make BEVs cheaper and internal combustion engine vehicles (ICEs) more expensive. New tax incentives for company cars: Measures recently taken by the federal government will take effect in 2025. On one hand, the tax advantages for fully electric company cars have been expanded. The gross list price, which applies for benefit, rises to 95,000 euros (previously 70,000), which significantly increases attractiveness for companies. In addition, the acquisition of new vehicles can be depreciated for tax purposes over a period of six years – starting with a rate of 40 percent. This special depreciation was introduced retroactively to July 1, 2024, and is valid until 2028 to promote investments.

2. Consumer trends: Focus on everyday usability and fair and transparent prices Charging at workplace and home remains central

The majority of charging processes still take place in private or semi-public spaces. Given the increasing importance of electromobility, employers are now more responsible for providing their employees with adequate charging infrastructure. It is expected that companies not only contribute to the reduction of CO2 emissions by providing charging stations, but also increase employee satisfaction and attractiveness as employers. The creation of a comfortable and efficient charging infrastructure, including the possibility of charging company cars at home, is increasingly becoming an important competitive factor.

Dynamic electricity tariffs as cost reduction potential

The wider availability of dynamic tariffs and the stronger integration of renewable energies make 2025 a key year for intelligent energy management. Technological advances, political and regulatory support, and a growing demand for electromobility create a clear dynamic towards such tariffs. Consumers can benefit from price fluctuations, while the electricity grid is stabilized by using surpluses. Since electricity is especially cheap when there is a lot of electricity from renewable energies in the grid, affordable and clean charging go hand in hand.

Competition for charging stations is picking up speed

From 2025, competition in public charging stations will increasingly come into focus: High prices, slow expansion, and network bottlenecks are direct consequences of a lack of competition and infrastructural challenges. The semi-public sector offers an efficient alternative. With the help of cloud-based, intelligent charging management solutions and location-adapted charging infrastructure, cheaper and better available charging can be enabled – exactly where vehicles are parked for longer periods anyway. Examples include charging points in hotels and gastronomy, shopping centers, or parking garages. Such solutions relieve the electricity grid through targeted integration and offer consumers a comfortable and cost-efficient way to charge their vehicles.