Quantron relaunches brand, corporate identity, and designs

Quantron AG is now positioning itself not only as an OEM but also as a producer of zero-emission commercial vehicles. To underscore this development, the Bavarian company is undergoing a rebranding with an updated corporate identity and a new design. Part of the new corporate DNA includes specially designed signature elements such as a new logo, a new font, and the Absolute-Zero color tone. This correlates with a focus on hydrogen technologies and vehicles, which will be intensified in 2022 through a strategic partnership with Canadian fuel cell specialist Ballard Power. 

"Empower the Future"

The zero-emission focus is emphasized with the slogan "Empower the Future". The values "Reliable – Energetic – Brave" associated with the slogan "have been with us for 140 years. We further develop these attributes by contributing to sustainable decarbonization in goods and passenger transport with our emission-free mobility solutions," emphasizes Andreas Haller, Chairman of the Board of Quantron AG.

Michael Perschke, CEO, adds: 

We are building the Quantron brand to become synonymous with zero-emission transportation solutions worldwide – whether through our refitment expertise, which we will further expand as 'Quantron Inside,' or through our own products, which we can implement faster and more cost-effectively than some of our competitors thanks to an active platform-sharing strategy.

Quantron Vision 2025

The rebranding was created under the motto Quantron Vision 2025 with the expertise of Italian star designer Fabio Filippini and the team from Mormedi, the leading global agency for design strategy and product innovation, in collaboration with the design and strategy team from Quantron. The team developed an independent vehicle design for its global vehicle program to achieve the next level. The first concrete model, the all-electric city bus Cizaris, provides insight into the new concept. The new corporate design is reflected in various details of the vehicle. A special highlight is the tripartite, intermittent "running light indicators" at the front – a symbol for Quantron's three brand values. The new design of the Cizaris will be shown for the first time at the online premiere on February 16, 2022, at 10 AM.

What does this mean?

With the Cizaris, Quantron is moving away from merely "converting" existing vehicles to electric. With this new step, the company's appearance also changes.