Porsche Taycan in the pop-up store at Oberpollinger

In November, for the second time, a Porsche NOW Sales Pop-up has opened in Germany. Customers and interested parties can experience Porsche and the all-electric Taycan on the first floor of the traditional Munich Oberpollinger until mid-April 2023. The first German Porsche NOW location opened in Breuningerland in Sindelfingen in 2020. The Munich concept is presented by the three Munich Porsche centers of the MAHAG Automobile Trading Group.

“With Porsche NOW, we bring the offer to our customers. In a relaxed and urban-designed atmosphere, we want to invite people to get in touch with us – especially those who have had little contact with Porsche so far,” explains Alexander Pollich, Chairman of the Management Board of Porsche Deutschland GmbH. 

The traditional, renowned Oberpollinger store in the heart of the city fits the brand very well. This way, aspects of heritage and modern and sustainable luxury are optimally combined, Pollich continues. The concept, with its temporary character, is intended to be part of the future retail formats, where the offer comes directly to customers and interested parties. The basic concept is provided by Porsche. The worldwide sales companies and their dealers implement it in their respective markets. After Porsche NOW has already made stops in various countries worldwide, it will now be seen in Munich for the first time in a new, experimental look.

According to the manufacturer, the topic of sustainability is even more in focus; recyclable material is emphasized. In addition, the same kit can be used several times thanks to its modular structure. On an area of around 90 square meters, visitors can configure their individual dream car and then view it in 3D via a VR headset. Interested parties can also choose from various color and material samples, consult an advisor, and order vehicles directly. A highlight already stands at the center of the pop-up: a Taycan Turbo S in Mamba Green, entering the store emissions-free.