Porsche: Strong 2021 - and more than 80 percent electric vehicle sales by 2030

Porsche was able to improve further in 2021 compared to the previous year: With 33.1 billion euros, it exceeded the previous year's figure by 4.4 billion euros, which corresponds to a growth of 15 percent. The operating result grew even more significantly: it amounted to 5.3 billion euros and surpassed the previous year's figure by 1.1 billion euros (+27%). Porsche's CFO Lutz Meschke was pleased:

“Porsche has further increased its efficiency and lowered the breakeven point. This gives us the leeway to invest in the future viability of our company despite the tense economic situation. We are resolutely pushing ahead with investments in electrification, digitalization, and sustainability.”

In 2021, Porsche delivered 301,915 vehicles to customers worldwide. This marked the first time in the company's history that the 300,000 mark was surpassed (in 2020 it was 272,162). However, the best-selling models were again the SUVs, namely 88,362 Macan and 83,071 Cayenne. The numbers for the Taycan more than doubled: With 41,296 units, it overtook the 911 sports car icon in 2021, which itself set a new record with 38,464 units.

Following the strong Taycan debut, the Macan is set to go electric soon, and by mid-decade, the mid-engine sports car 718 will also be sold exclusively fully electric. If this succeeds, Porsche could also consider the electrification of the 911 in the long term. However, the current combustion engine models will continue to be offered for the time being.

After all, in 2021, nearly 40 percent of all new Porsche vehicles delivered in Europe were electrified, meaning plug-in hybrids or electric cars. "By 2025, half of all new Porsches sold should be electrified – either fully electric or plug-in hybrid," announced Porsche CEO Blume and added:

"By 2030, the share of all new vehicles with a fully electric drive should be more than 80 percent."

To achieve its e-mobility goals, Porsche is also investing together with partners in so-called "premium charging stations" and additionally in its own charging infrastructure. Further investments are planned for core technologies such as battery systems and module manufacturing. In the newly founded so-called Cellforce Group, high-performance battery cells are being developed and produced, which are expected to be ready for series production by 2024. Here too, Porsche is delving deeper into the subject.

What does this mean?

With the Macan and 718 following the "trial balloon" Taycan, there are additional electric vehicles that could serve as the basis for also offering the 911 and Cayenne purely electrically. This is likely to be less of a sacrilege for the latter than for the former.