Porsche accelerates Bike & Micromobility - Joint Ventures planned with Ponooc

After acquiring 20 percent of the shares in the Munich-based e-bike drive specialist Fazua, the automobile manufacturer Porsche has announced another venture in the bicycle sector. Together with Ponooc, the Zuffenhausen-based company now plans to establish two joint ventures that will operate in the field of electromobility. The first joint venture aims to develop, manufacture, and market a future generation of high-quality Porsche e-bikes. The second venture will focus on technological solutions for the rapidly growing micromobility market, according to the Swabians. These steps will holistically advance their e-mobility strategy, the Zuffenhausen company asserts.

In Autumn 2021, the acquisition of Rimac's sister company Greyp E-Bikes was completed

In November 2021, the manufacturer had already announced the acquisition of Croatian high-quality e-bike manufacturer Greyp, in which they had invested 10 percent venture capital in 2018. The investment was made simultaneously with the entry into the sister company Rimac Automobili. In autumn 2021, Greyp received a takeover offer from a third-party investor. Consequently, Porsche exercised its contractually agreed preemptive rights to expand its e-bike activities with the majority acquisition of Greyp. Aside from Porsche as the majority owner, only Mate Rimac and other Greyp founders remained involved in the company.

Porsche's technology meets industry expertise

In 2019, the company introduced the Taycan, the brand's first purely electric sports car. Almost 40 percent of Porsche vehicles delivered in Europe in 2021 were already electrified—either as plug-in hybrids or fully electric models. Globally, the share is just under 25 percent.

They also see the e-bike market as a growth sector and aim to leverage their know-how more intensively in this segment. The strategy is to complement Porsche’s expertise with the market-specific knowledge of Fazua in drive systems and Ponooc, which has a broad portfolio of investments in micromobility and mobility platforms. The establishment of the joint ventures and the Fazua transaction are subject to approval by the relevant antitrust authorities. No further details will be disclosed until these reviews are completed.

The Dutch company Ponooc focuses on sustainable energy and mobility solutions and is part of Pon Holdings B.V.—a trading and service company with approximately 16,000 employees worldwide, operating in the bicycle industry and the automotive business, among other sectors.