Eine Verifox-Umfrage räumt mit dem Mythos teurer E-Mobilität auf: Ist für Sie Laden schon günstiger als Tanken?
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Polestar Space Munich relies on the e-mobility boom and the IAA
At Färbergraben, the official opening of the Polestar Space features the models Polestar 1 and Polestar 2, the latter in two different versions. Instead of cutting a classic red ribbon, Alexander Lutz, Managing Director Germany, opened a yellow-gold belt for the store opening, together with Harald Krist from the management of Autohaus München, which has been secured as a local operator and experienced partner from the premium segment and also functions as a local service partner.
“With the Polestar Spaces, we create an interface between online sales and brick-and-mortar retail,” Lutz explains the concept.
The colorful detail is repeated throughout the store as in the Polestar models themselves, from artistic shots of individual vehicle parts to the vehicle interiors themselves. The hosts point out the significance of the "Swedish Gold" as a recurring accent that subtly contrasts the otherwise clean Swedish design and is meant to be a gesture toward the parent company Volvo.
Good Starting Conditions for E-Mobility in Munich
Munich already offers ideal conditions for the mobility transition with the local charging infrastructure, argues the Volvo sister brand. According to a survey by the Federal Association of Energy and Water Management, Munich already had 1,286 public charging points for electric cars and plug-in hybrid vehicles at the beginning of 2020 – making the city leaders in Germany after Berlin. The expansion of the charging infrastructure in Germany has also continued to gain momentum despite the corona crisis – the number of public charging points nationwide is now just under 40,000, an increase of about 10 percent compared to the previous year. As the host of this year's IAA, the city of Munich wants to set a good example, and this includes, in Polestar's opinion, more electric cars on the roads, as well as in the city center.
Interaction with Customers
Due to the current pandemic regulations, the Click & Meet guidelines also apply at Polestar Space Munich, as well as its counterparts in Hamburg, Stuttgart, Düsseldorf, and Cologne. Test drives are still possible. This is not insignificant for the young brand, Lutz suggests. Unlike established brands, Polestar does not yet have a concrete customer base, so product interaction is crucial for success. Therefore, the brand also relies on an extremely accessible, intuitively designed online presence.
The path to the vehicle should be made as simple as possible for interested parties. Lutz specifically points to the configurator, through which Polestar models can be equipped according to preference. Not only is this particularly easy compared to the competition, but the delivery times are also correspondingly short, with a waiting period between eight and ten weeks. Harald Krist explains that pre-configured models can be delivered within three to four weeks. The Polestar 2 starts at about €54,925, with a power output of 408 HP.
Already 300 Models Delivered in Munich
Currently, 300 models have already been delivered in Munich. Do they have a specific target number? Lutz denies this, stating that as an exclusive performance brand that also pursues a sustainability concept, it is not about maximizing revenue. The environmental focus is to be lived, even in sales. This is also reflected in the equipment of the Polestar models, which partly consists of recycled fishing nets and PET. Flax is used for the dashboard, which is significantly lighter than plastic and thus also has a positive effect on the overall weight.
"We have a mission that is much more than the product. Because the product is only one aspect of the sustainability mission. If we have learned anything during Corona, it is that our behavior makes the biggest difference. With less travel, nature is more protected. To implement this more widely, we have a unique partnership - between Geely and Volvo. An investment out of investment, optimism, speed, and experience from over 100 years of car manufacturing," advertises Germany CEO Alexander Lutz.
Realizing the Polestar approach is also a crucial factor for investors, and he points to the Auto Eder Group as a local partner.
Translated automatically from German."The spark of this partnership ignited two years ago. It's something new on the market, and we wanted to be part of it. The distribution structure is new, the products are unique. It's not just a car brand, but a completely new philosophy," explains Harald Krist, CEO of Autohaus München.
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Elektromobilität , Newsletter Elektromobilität , IAA Mobility , SUVs und Geländewagen , Hybrid , Antriebsarten, Kraftstoffe und Emissionen , Oberklasse- und Sportwagen , Carsharing , Autonomes Fahren (Straßenverkehr) , Ladeinfrastruktur , Verkehrspolitik , Formel E , Brennstoffzellen , Fahrzeug-Vernetzung und -Kommunikation , Fahrzeuge & Fuhrpark , Automotive-Messen & Veranstaltungen , Pkw, Kompakt- und Mittelklasse , Minis und Kleinwagen , E-Auto-Datenbank, E-Mobilität-/Automotive-Newsletter, E-Auto-Tests
