Pirelli exclusive tire partner in Goodwood

The Goodwood Festival of Speed, first held in 1993, is the largest automotive garden party in the world and takes place against the spectacular backdrop of Goodwood House in West Sussex, United Kingdom. Over 600 cars and motorcycles from the phenomenal history of the automobile and motorsports, as well as legendary personalities from the automotive world, participate. Highlights include the Future Lab, Electric Avenue, Forest Rally Stage, F1 Paddock, Drivers' Club, GAS Arena, Cartier Style et Luxe Concours d'Elegance, the aviation exhibition, and the Bonhams auction.

Formula 1, Rally, and now also Goodwood

"Pirelli enjoys an excellent reputation for excellence and innovation - qualities that make the company a welcome partner for Goodwood," explains the Duke of Richmond Charles Gordon-Lennox, owner of Goodwood. "As the market leader in prestige tires and the official tire supplier of Formula 1, the premier class of motorsport, we are very pleased to have Pirelli on board for the 30th anniversary of the Festival of Speed."

Pirelli has been the exclusive tire partner of Formula 1 since 2011 and the sole supplier of the World Rally Championship. Now, the Italian company is engaging in Goodwood with a range of additional activities on and off the racetrack. At the Goodwood Festival of Speed, Pirelli will be represented with two exhibition areas showcasing the key elements of the company: 150 years of developing high-tech products, motorsport spirit, art and culture, and sustainability. One area is dedicated to the P Zero tire family. There, three new products will be presented, announcing the upcoming renewal of Pirelli's entire high-end tire lineup.

“I am pleased that Pirelli has entered into a partnership with the Goodwood Festival of Speed. It is an excellent addition for us,” says Marco Tronchetti Provera, Executive Vice Chairman and CEO of Pirelli. “As a market leader in high-end tires, Pirelli feels at home with the world's leading premium and prestige automobile manufacturers. This also applies to the attention the festival pays to motorsport, in which we have been involved since 1907.”

According to Provera, identifying with the festival and exploring new forms of environmentally friendly mobility is an opportunity for the tire manufacturer to present the development of new technologies and make mobility increasingly sustainable.