"Not particularly expensive": Sushi Bikes boosts e-bikes with an original campaign

The Munich-based pedelec manufacturer Sushi Bikes has taken up the current political debate on CO2 reduction in transport with an original campaign and aims to promote light electric mobility by bike. With poster slogans like "Not søderlich expensive," "Why wait until Merz," "I'm Scholz on my Sushi Bike," or "Reducing emissions," the manufacturer hopes, besides the advertising effect for its own brand, to also have an effect for the pedelec as a universal, efficient, and affordable urban means of transport.

"To preempt any comments: We are not positioning ourselves politically with this campaign & are not taking sides with any party. We are merely addressing the current debates," explains Chief MAKI-ting Officer Lisa Willmann on LinkedIn.

The manufacturer, founded in 2019 by Andreas Weinzierl, aims to make electrically assisted bicycles affordable for everyone.
 

Simple and functional pedelec models

The two models, MAKI 3.0 and California Roll 3.0, with a lower top tube, focus on simple and timeless design, a lightweight aluminum frame, a 200-watt hub motor in the rear wheel, a removable battery with 9.6 Wh that can be charged in just over three or five hours, also serving as a power bank and providing 75 kilometers of pedal assistance, a simple LCD display with five support levels, as well as hydraulic Tektro disc brakes, LED lights at the front and rear, and puncture-proof tires. Overall, the bikes weigh 16 and 17 kilograms, making them portable and suitable for combined transport with public transit.