Nissan: Will the Arizon also come to Europe?

Nissan is also trying to make progress in China. After redefining its partnership with Renault, it will be interesting to see what the future portfolio for the EU looks like. The electric SUV “Arizon” was developed specifically for the Chinese market. Additionally, the electric convertible “Max-Out” was showcased.

Ashwani Gupta, Chief Operating Officer (COO) of Nissan, commented:

“China is one of the most technologically demanding markets in the world. The market and customer needs are changing rapidly, making China a global driver of electrification and a leading country in connected services.”

Gupta also noted that there is a need for “increasing electrification and advanced sustainability in the market.” This is also the case in Germany, where Leaf, Ariya, and Townstar EV currently hold up the electric flag. However, the Leaf has become somewhat outdated, the Townstar is a niche city van that is almost identical to the Renault Kangoo and Mercedes-Benz Citan, while the Ariya is very boldly priced. This is why the former e-pioneer (the Leaf was once the best-selling electric car in the world!) has somewhat fallen behind.

Arizon: An SUV as a Friend of People

The Arizon would also fit well in Europe: It offers a design that is typical of the brand yet distinctive, and Nissan has shown with the Ariya that it can equip a production model to be high-quality and spacious. The concept features "Eporo," a personal virtual assistant on board that interacts with passengers in a natural manner and provides precise answers based on time, weather, and other data. An innovative and interactive lighting system is also designed to recognize the respective individuals and automatically adjust the lighting to their preferences.

Users can choose from various settings such as leisure, relaxation, and sleep. With this approach of maximum hospitality, Nissan reinforces its human-centered approach, which was at the forefront of the vehicle's development and would have created a kind of USP (Unique Selling Proposition).

Officially, the Arizon Concept was developed in China for Chinese customers who are looking for a personalized mobility solution. According to Nissan, the software-defined concept creates "new levels of connectivity and integration, merging digital and physical realities." The basis for this lies in the alliance with Renault: the Arizon Concept is built on the well-known CMF-EV platform. The production model is expected to come in 2025.

Less likely is the Cabrio Max-Out, in which the driver and vehicle are supposed to "form a unit." Inside, there is an ultra-wide screen that resembles the distinctive exterior lights of the Nissan Max-Out and is intended to connect the virtual and real worlds.