Nissan: Electric by 2030
Nissan will offer only electric vehicles in Europe by 2030. To achieve this, Nissan is taking advantage of the opportunity to design, develop, and produce vehicles in the United Kingdom, building on the core competencies of the brand: electrification and the development of crossover models. By switching to fully electric vehicles, Nissan is also supporting the pursuit of CO2 neutrality.
“Electric cars are the ultimate mobility solution. More than a million customers are already accompanying us on our journey and experiencing how much fun Nissan electric vehicles are. Now there is no turning back,” said Makoto Uchida, President and CEO of Nissan, adding:
“Electric vehicles powered by renewable energy are key to achieving CO2 neutrality, the central goal of our corporate vision Ambition 2030. Nissan will go fully electric in Europe by 2030 - we believe this is the right decision for our company, our customers, and for the planet.”
Strong Pieces: The Nissan Concept 20-23 and a new research project on autonomous driving
Nissan is also continuing to invest in its design, research, and development activities in Europe in this context. Both the European design center Nissan Design Europe (NDE) in London and the nearby Nissan Technical Centre Europe (NTCE) are celebrating historic anniversaries this year and are advancing work on future vehicles and technologies.
On the bank of a canal in front of the NDE, Nissan has now presented the Concept 20-23, a sporty, urban EV concept vehicle that celebrates the 20th anniversary of the design studio in the London district of Paddington. It is based on the Renault 5 from the alliance partner and previews the upcoming Nissan Micra, of which, analogous to the Alpine version of the Renault, there could be a Nismo version in the style of the Concept 20-23.
Further investments in the UK
At NTCE, where the Nissan Research and Development team is celebrating its 35th anniversary this year, the latest UK study on autonomous driving under real-life conditions is being conducted. The project, named evolvAD, focuses on roads in residential areas and rural regions and is supported by the British government.
Investments at both locations amount to more than 40 million euros. At NDE, Nissan is investing in the modernization of facilities, design tools, and resources as well as additional personnel, while at NTCE, the money flows into new technologies and facilities, with more than 26 million euros alone being invested in electrification projects.
Battery costs to be cut by up to 65% by 2028!
As part of the corporate plan "Ambition 2030," Nissan will introduce 27 electrified vehicles worldwide by 2030, including 19 pure electric cars. Additionally, a cobalt-free battery technology will be introduced during this period, helping to reduce the cost of EV batteries by 65 percent by 2028.
Solid-state battery to be ready by 2028
By the 2028 fiscal year, Nissan also intends to bring electric vehicles with its own solid-state batteries (ASSB) to market. With this groundbreaking battery technology, Nissan will be able to expand its range of electric vehicles in all segments while simultaneously improving performance. Charging times will be reduced to one-third with solid-state batteries, making EVs more efficient and accessible. Additionally, it is expected that ASSB will bring the cost of battery packs down to $75 per kWh by the 2028 fiscal year. Nissan further aims to reduce this cost to $65 per kWh in future, to achieve cost parity between electric vehicles and gasoline-powered vehicles.
Two New EVs, One of Them Is the Micra
Two new electric vehicles from Nissan have already been confirmed for the European market, including a new compact EV that will replace the Nissan Micra as the entry-level vehicle. The other model will be built at Nissan's plant in Sunderland, UK. It is part of the £1 billion EV36Zero project, a blueprint for the future of the automotive industry that brings together electric vehicle manufacturing, battery production, and renewable energy.
Progress in Electrification in Europe
A third of the more than one million electric vehicles Nissan has sold worldwide to date have been sold in Europe. Since 2022, the model range in Europe has been 100 percent electrified. Every new Nissan model in Europe will be 100 percent electric in the future, with the exception of lifecycle upgrades to current models.
Guillaume Cartier, Nissan Chairperson for the AMIEO region (Africa, Middle East, India, Europe, and Oceania), explains:
“With breakthroughs in battery technology, electric vehicles will become even more accessible. Nissan will continue to focus on electric vehicles: They are the best path towards cleaner, simpler, and more affordable mobility.”
What Does This Mean?
Nissan is on the move again: The Nissan Ambition 2030 is the company's long-term vision to become a truly sustainable company working towards a cleaner, safer, and more inclusive world. In the next ten years, Nissan plans to offer exciting electrified vehicles and technological innovations while expanding its activities globally. The vision supports Nissan's goal of becoming climate-neutral across the entire lifecycle of its products by the year 2050.
Translated automatically from German.
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