NIO House Hamburg opens

The NIO House Hamburg at Großen Bleichen 5 has been officially opened – the fourth brand world of the Chinese e-car manufacturer in Germany after Berlin, Frankfurt am Main, and Düsseldorf. The house is open from Monday to Saturday between 10 AM and 7 PM. About 170 media representatives, partners, and talents from Hamburg's music and cultural scene were invited to the opening celebration.

Numerous events with room for encounters

The new Hamburg location not only offers another showroom for electric vehicles but also creates a place for encounters and exchanges. As with every NIO House, there is a regular event program in the Hanseatic city focusing on art and design, music, sports and well-being, and new business. NIO involves local brands, networks, and communities and provides them with the premises for a variety of event formats.

Technology Meets Hamburg Charm

The concept of the NIO House Hamburg is inspired by the harbor culture of the Hanseatic city, which is an integral part of the local lifestyle. Openness and diversity meet here with a feeling of tranquility and arrival. Based on this, the architectural studio 1zu33 developed the "Harbor" design concept. The NIO House Hamburg spans over nearly 1,300 m² across two levels. On the ground floor, there is a showroom and a lab. On the first floor, a café, a lounge, meeting rooms, and a play area for children invite visitors to linger. The multifunctional open space, the Forum, can be used for community activities such as lectures, corporate events, yoga classes, workshops, or art exhibitions thanks to movable glass walls and a modular ceiling system.