Mitsubishi plans new electric SUV
Mitsubishi urgently needs new electric vehicles and is investing 200 million euros in a new electric compact SUV. An additional 600 million euros are expected to come from Nissan. Interesting: The foundation for this is being developed by Renault subsidiary Ampere, which is playing a leading role in the transformation of the conglomerate. The new Mitsubishi will be based on the "AmpR Medium." This was confirmed by Luca de Meo, CEO of Renault and Ampere, at an event in Paris. More details about this electric vehicle are expected to be announced in 2024, as revealed by a spokesperson for Mitsubishi Motors Europe.
De Meo mentioned that the planned SUV is intended not only for Europe but for the global market. Currently, Mitsubishi's original program for Europe only includes the Space Star and the Eclipse Cross, while the ASX (based on the Renault Captur) and Colt (based on the Renault Clio) rely on Renault models. In 2024, at least, the new Outlander will be added as a plug-in hybrid.
The compact SUVs built by Ampere also include the Renault Scenic E-Tech (2024) and the Alpine GT Crossover. It can be assumed that Nissan could also position an electric Qashqai and Juke variant on this platform.
The new compact SUV is likely to become Mitsubishi's future bestseller. Here, the company urgently needs a model to compete with the Stellantis, VW, and Geely armadas (Smart#1, Volvo EX30). Mitsubishi urgently needs new models, as sales figures in Europe have fallen by 28 percent to 29,854 units in the first nine months of 2023, according to Dataforce. This decline is mainly due to the decreasing demand for the plug-in Eclipse Cross, whose sales dropped by more than 12,000 units compared to the same period last year.
Until 31.12.2023, a major discount campaign is running: The Mitsubishi Eclipse Cross Plug-in Hybrid is now available with an 8,000 Euro non-binding recommended promotional discount across all equipment lines. The campaign applies until 31.12.2023 at all participating dealers, for both private customers and business clients. This means that the entry into the electric world of the Mitsubishi Eclipse Cross Plug-in Hybrid currently starts at 33,990 Euro including VAT, which is approximately 24,000 Euro net.
What does that mean?
Mitsubishi currently has a mixed program and no pure electric models. It is even more important to make adjustments here by the end of 2024/start of 2025.
Translated automatically from German.
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