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Milan: First mass-produced all-electric model from Alfa Romeo
In April 2024, Alfa Romeo will unveil the "Milano" in Milan, the first SUV in its long history. It is the first model of the traditional Italian brand to be offered in a mass-produced version with battery-electric drive and marks Alfa's return to the B-segment. The model name is a homage to the city of Milan, where Alfa Romeo's history began on June 24, 1910.
"The Alfa Romeo Milano is another milestone in the brand's transition process to electric drive. And it is a symbolic 'welcome back' for, for example, those Alfisti who currently drive the Giulietta or Mito models," emphasized Alfa Romeo CEO Jean-Philippe Imparato.
The Alfa Roadmap
The product strategy of Alfa Romeo envisions a new model per year until 2027. Among other things, the Italians plan to present a model in 2025 that will be offered exclusively with a battery-electric drive. By 2027, the entire product range of Alfa Romeo is also expected to be 100% electric.
Significant Growth in 2023
From January to November, Alfa Romeo's global sales increased by 34% compared to 2022. The increase in Europe was 53%. In Germany, the Federal Motor Transport Authority recently reported a rise of around 80% compared to 2022. The three models Stelvio, Giulia, and Tonale have sold 5,680 units so far this year.
The Middle East and Africa were the fastest-growing regions worldwide for the Italian car brand, with an increase of 95%. The Asia-Pacific region contributed to the result with a growth of 6%. In this region, Alfa Romeo recently strengthened its presence with new openings in Singapore and Hong Kong.
Translated automatically from German.
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