Mercedes-Benz Mobility shuts down the Reach Now app

The moovel Group GmbH will discontinue the operation of its Reach Now app on March 31, 2022. The company communicated this to its users via email, through which their contracts were terminated. This also affects mobility services that have been facilitated via the apps of the Karlsruhe Transport Authority, the Stuttgart Tram Company AG, the Dresden Transport Authority (MOBI), and the Rheinbahn (Mobil in Düsseldorf). The company informed its customers upon departure that after March 31, 2022, their moovel user accounts and the customer data stored by Reach Now would be deleted. Reach Now will not be integrated into Free Now, the related company that primarily mediates taxis and rental cars.

However, Free Now offers all the mobility services that Reach Now had provided, the company writes. In this regard, Free Now is a "multimodal alternative solution." The data from the Reach Now app will not be automatically transferred to the Free Now app. Users will need to register again there. Previously, Reach Now had advertised that its app could book seven different modes of transport. These included, among others, public transport (ÖPNV) and taxis. The app allowed payment by credit card or the PayPal payment service. Reach Now was part of a joint venture in which, besides the recently rebranded Daimler Group, BMW was also involved. Free Now was designated as a partner.