Mercedes-Benz EQE: In October 2024 ZERO sales in China!

No matter whether you look at the sales figures of American, European, Japanese, or Korean brands in China: They are all strongly in reverse gear up to free fall. This also applies to the Mercedes-Benz EQE, which originally started weakly with just over 900 units sold per month and reached ZERO in November 2024!

At the beginning of 2024, the monthly new registrations of the EQE were still in double digits, then sales completely collapsed: Sascha Pallenberg, who writes on the platform "Me Tacheles," posted the numbers on LinkedIn - the source was AJalojoh among the Company fittings on 11/29/2024. (November 30th was a Sunday). You can see: In January 2023, 921 EQEs were sold, in February 2023 only 94! Then sales almost always fluctuated three-digit from 85 units (August 2023) to 214 units (March 2023).

In January 2024, it dropped to 63 units, in February to 27. March: 37, April: 38, May: 43, June: 38 – then the collapse. July: 9, August: 2, September 7, October: 0…

In 2024, despite discounts of over 40 percent, only a total of 291 units of the EQE SUV could be sold – just about 30 per month... which is still NOTHING! The platform "MB Passion" also has the numbers for the electric EQ compact models of Mercedes-Benz in China: so far in 2024, 94 EQA and 191 EQB models have been sold.

The bitter part of it: Sales of electric vehicles in China increased by 60 percent in October 2024 – but Mercedes-Benz could not benefit from it at all. Now the CLA has to fix it, but as mentioned: The problem that "foreign brands" are suddenly seen as "old" and "backward" is something Mercedes-Benz shares with all other importers in China – no matter which models or from which countries they compete with…