Werbung
Werbung

Mercedes-Benz: Dippelt heads Sales & Marketing Germany

Carsten Dippelt will become a member of the management board of Mercedes-Benz Cars Sales Germany (MBD) on April 1, 2023, and is expected to drive the transition to the agency model. He succeeds Jens Kunath, who will become Chief of Staff to the Chairman of the Board of Management & Head of the Corporate Office of MB Group AG.

Assumes the position of Head of Sales & Marketing Germany and is to implement the transition to the agency model: Carsten Dippelt. | Photo: Mercedes-Benz
Assumes the position of Head of Sales & Marketing Germany and is to implement the transition to the agency model: Carsten Dippelt. | Photo: Mercedes-Benz
Werbung
Werbung

Carsten Dippelt, currently CEO of Mercedes-Benz Austria, will take over as head of New Vehicle Sales & Marketing at Mercedes-Benz Sales Germany starting April 1, 2023, and will become part of the MBD executive team. He succeeds Jens Kunath, who will become Chief of Staff to the Chairman of the Board of Management & Head of the Corporate Office at Mercedes-Benz Group AG on March 1, 2023.

"We will greatly benefit from his extensive experience in both European operational sales and the introduction of the agency model," says Jörg Heinermann, Chairman of the MBD Management Board, about Dippelt.

Carsten Dippelt has been CEO of Mercedes-Benz Austria since 2020, and in this role, he was responsible for converting the sales model to the true agency model, which is also planned for the German market this year.

"I am very excited about the new task of further strengthening the Mercedes-Benz brand with its fantastic product portfolio in the German market, and not least of all, realizing the challenge of converting to the true agency model. After more than 10 years working in European countries, it is a special pleasure to take on such an important task in the home market of Mercedes-Benz," says Dippelt.

Dippelt began his career at Mercedes-Benz in 1998 in the international junior group in Argentina. Following his role as an assistant to the Vice President of Sales Mercedes-Benz Cars, he took on various management roles in sales and marketing in Mexico, Brazil, and Germany. From 2012 to 2016, he was head of Sales and Marketing for Mercedes-Benz passenger cars in Portugal. In this role, he already worked with Jörg Heinermann in the same constellation as now in the German market. In 2016, he moved to the Benelux organization, where, as Sales Director, he consolidated sales into a cluster organization and achieved market leadership in the premium segment. Jens Kunath began his career at Daimler AG in 2004, successfully introduced the agency model in Sweden before his role at MBD, and in recent years has expanded Mercedes-Benz's leading position in the luxury and premium segment in the German market.

Translated automatically from German.
Werbung

Branchenguide

Werbung