Mazda's Outlook for the Future
Not only in terms of powertrain (electromobility, Skyactiv-X compression ignition), but also in terms of appearance, Mazda wants to take another step forward: "The next generation of Mazda vehicles will feature an appearance that is more elegant than ever before while still exhibiting the vitality that is characteristic of the Mazda style," explains Ikuo Maeda, Chief Designer at Mazda, describing the new look.
The guiding Japanese culture is intended to define Mazda's design. In this context, Maeda refers to the roots in classical Japanese aesthetics—a subtle "beauty" that, according to Mazda, can be understated and restrained, yet also rich and sumptuous. Superfluous elements are removed, leaving only the essential. This was demonstrated with the concept model Vision Coupe, a nearly five-meter-long grand tourer that could already provide concrete hints about the next generation of the 6 series.
Maeda also applies the Japanese design philosophy to the interior. Here, the chief designer pursues the Japanese concept of 'ma', which could be translated as the "concept of space." This refers to traditional Japanese architecture where the interior and exterior worlds are connected. This approach also creates a more luxurious sense of space, which could be further enhanced in future autonomous driving models.
Maeda is critical of the increasingly larger displays: They can become a barrier and restrict the field of vision and the sense of space for travelers. Therefore, a transparent screen has been developed, which only functions as a display when needed. The company aims to create a connection between the driver and the vehicle, reminiscent of the bond once shared between horse and rider. "Based on this vision, we have developed new methods to reduce the distance between the driver and the vehicle, allowing it to be operated as intuitively as if it were an extended body part," explained Maeda.
This also includes the fact that the cockpit layout of the Mazda Vision Coupé was designed symmetrically, with the steering wheel in the center. This way, the driver can always perceive the vehicle's central axis and operate the car as intuitively as possible.
What does that mean?
Mazda is evolving – not just technically, but also visually, as demonstrated in Tokyo.
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