Mazda significantly increased its sales and, above all, its profit.

Mazda closed the last fiscal year very well: They sold 12% more cars, remaining more of a fine foods niche with 1.24 million units, and increased net sales by 26 percent to the equivalent of 30.7 billion euros. But what was even more important: the net profit of 1.3 billion euros. That is a substantial 45 percent more than in the previous fiscal year.

In Europe, Mazda progressed even a bit better and sold around 180,000 cars from April 2023 to March 2024. This is an increase in sales of 13 percent. In Germany, the largest single market in the region, the brand achieved 46,000 new registrations (up 23 percent).

Almost every second Mazda is sold in North America

Mazda's largest sales region remains North America, where 514,000 vehicles were sold (up 26 percent compared to the previous year). Growth drivers were the newly introduced models Mazda CX-70 and CX-90 as well as the ongoing success of the Mazda CX-50.

In the Japanese home market, the company sold 160,000 vehicles in the past fiscal year (down three percent). China, as the largest Mazda market in Asia, closed the fiscal year with an increase of 15 percent to 97,000 units.

For the current fiscal year ending March 31, 2025, Mazda is optimistic in all regions, including Europe, where Mazda expects a slight increase in sales of two percent to 183,000 vehicles. Worldwide, the Japanese car manufacturer anticipates selling 1.4 million vehicles. Closely monitoring the business environment, Mazda forecasts net sales of 34.5 billion euros, an operating profit of 1.7 billion euros, and a net profit of 967.7 million euros.