Maserati remains committed to electrification

Reports that Maserati had halted the development of the fully electric Quattroporte successor prompted the brand to make a statement: They are pursuing a sustainable, long-term, and profitable growth plan focused on consistent brand and product development – which essentially says nothing for now.

Then, to make a stand: The Maserati model range is "entirely designed, developed, and manufactured in Italy." Currently, it is delivered to more than 70 countries worldwide, representing an export rate of 86 percent. Modena remains the beating heart of the brand, which has been based at the historic factory on Viale Ciro Menotti for over 80 years. More importantly, after a positive financial recovery starting in 2021, Maserati is relying on a business model oriented towards an electric future. This is intended to expand its position in the luxury segment "while maintaining volumes and margins" in alignment with the unique brand positioning.

The GranCabrio Folgore is set to hit the market in 2024, shortly after the debut of the combustion version. The path to electrification will continue with the new super sports car MC20 Folgore in 2025, a completely new all-electric SUV in the E-segment in 2027, and the next generation of the Quattroporte BEV in 2028, contradicting reports that Maserati was halting development of the Quattroporte successor.

The historic headquarters in Modena, where the production of the MC20 and MC20 Cielo currently takes place, will soon make room for the production of the Folgore version of the coveted super sports car. Additionally, it will house the atelier for the Fuoriserie customization program, which enables the creation of bespoke Maserati vehicles. For this purpose, "consistent investments in new facilities at the plant and specific training for new Fuoriserie employees are already being planned."