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Mapping: TomTom deepens collaboration with Microsoft

The maps and traffic information from TomTom will be used in Microsoft Azure Maps, Bing, Microsoft Power BI, and Microsoft 365 until the end of this decade.

Microsoft licenses the new TomTom Orbis Maps and has already started the global roll-out of TomTom Traffic based on the new maps. (Photo: TomTom)
Microsoft licenses the new TomTom Orbis Maps and has already started the global roll-out of TomTom Traffic based on the new maps. (Photo: TomTom)
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Claus Bünnagel

TomTom, a specialist in mapping and geolocation technology, is deepening and expanding its collaboration with Microsoft. TomTom's maps and traffic data are set to support location-based services across all Microsoft solutions, reaching hundreds of millions of people and businesses daily. The two companies aim to work closely together to bring AI-based products to the market. TomTom also reaffirms that Microsoft Azure is its preferred cloud provider.

Comprehensive Mapping and Geolocation Functions

TomTom supports Azure Maps, which through the Azure cloud platform, enables businesses and developers to integrate comprehensive mapping and geolocation functions into solutions. These range from geographical data analyses to the Internet of Things and the tracking of business assets.

TomTom's mapping and geolocation technology is also used in Microsoft's own products and services: The AI-powered search engine Bing, the data visualization tool Microsoft Power BI, Microsoft 365, and others use TomTom's maps and services to support their location-based functions.

TomTom and Microsoft also plan to leverage Microsoft's AI capabilities and TomTom's extensive experience with geolocation technology to develop AI-driven solutions for the automotive, logistics, and general mobility sectors.

“We are excited to strengthen our relationship with Microsoft. Microsoft is already rolling out TomTom Traffic, which is based on our new TomTom Orbis Maps,” commented Harold Goddijn, Chief Executive Officer of TomTom.

Long Partnership

TomTom and Microsoft have been working together since 2016. Initially, TomTom supported Microsoft's Azure Map location services, and in the next step, the companies expanded their collaboration to include map data and services for Microsoft's own offerings. Together, they have also developed a digital cockpit and infotainment solution for connected vehicles that utilizes cloud analytics.

About TomTom

TomTom provides drivers, automotive manufacturers, and developers with location data and technologies. This includes ready-to-use maps, routing, real-time traffic, APIs, and SDKs. The company is headquartered in Amsterdam and employs 3,700 people worldwide.

Translated automatically from German.
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