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Lynk & Co launches business offer for fleets

The new automotive service provider is expanding its all-inclusive membership model with a sharing function to business fleets, aiming to reduce fleet sizes, increase utilization, and cut costs.

Parts and control - the costs: Lynk & Co also aims to win fleet customers with its membership model and exchange option. | Photo: Lynk & Co
Parts and control - the costs: Lynk & Co also aims to win fleet customers with its membership model and exchange option. | Photo: Lynk & Co
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The Swedish Geely subsidiary Lynk & Co has now introduced a special model for fleets in addition to its offer for private customers. The manufacturer, which also sells its vehicles through memberships aside from direct purchases, is now offering B2B memberships as well. "Lynk & Co for Business" is promised to provide employers with stress-free premium mobility. Fleet operators can book the SUV model 01, which is available as a PHEV or HEV variant, along with all features such as sharing among employees. With the integrated car-sharing platform, it will also be easier for team members to manage cars and share them with others. This will reduce the need for cars, requiring a smaller fleet and less downtime.

Permanent Membership Interesting for Fleets

Specifically, companies can sign up for a monthly membership, buy the cars directly or sign up for a permanent membership. The latter is only available for business customers. For the permanent membership, the Swedish company collaborates with ALD, one of the largest B2B companies in the market. This multi-month contract is tailored to individual needs, resulting in prices that vary depending on the duration, kilometers driven, and additional services.

The scope of the permanent membership for B2B includes, besides the vehicle, a service package, insurance, roadside assistance, and access to the "community" and customer service. Additionally, there is also the option to purchase one or more cars and handle insurance through the provider. Overall, the provider promises that this model can reduce running costs and maximize the lifespan of the cars.

“The world is adapting to new ways of working — now it is more important than ever for companies to focus on sustainability, flexibility, and employee retention. We are proud of our B2B offer, which supports companies in achieving these goals and modernizing their fleet," promotes Alain Visser, CEO of Lynk & Co.

For expansion in the corporate mobility sector, the B2B team is being enlarged, and comprehensive support is promised to be available in all seven European markets (Sweden, Netherlands, Germany, France, Belgium, Italy, and Spain), including local touchpoints and personalized support.

Translated automatically from German.
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