Lucid Motors lowers prices in the USA
The portal "InsideEVs" reports that Lucid is drastically lowering prices in the States and additionally enticing with new leasing offers: The Air Pure AWD now starts at $82,400 in the USA, $10,650 cheaper than before. Converted before taxes and deductions, that's about €74,920. Lucid is reducing prices for the Air Touring and Air Grand Touring by $12,550 each to $95,000 and $125,600 respectively, which is approximately €86,380 and €114,200. Even the delivery costs drop from $1,650 to $1,500. For comparison: In Germany, the Air Pure AWD costs €109,000, and the Air Touring costs €129,000.
There are also new leasing offers
According to Lucid, the price reductions are intended to complement larger sales and marketing efforts and "utilize the increased brand awareness" to stimulate the previously rather subdued demand. The updated prices are supposed to be available "as long as supplies last." Additionally, there are special leasing rates, which are provisional until the end of August. The Lucid Air Pure AWD is offered for $749 per month for a term of 36 months, the Air Touring costs $1,149 per month for 36 months, and the Air Grand Touring is $1,399 per month.
New Rear-Wheel Drive Base Model
Additionally, a single-motor base version of the Air Pure with rear-wheel drive is to be introduced. "InsideEVs" anticipates a starting price of around 77,400 dollars, which is roughly 70,400 euros.
The background: The USA is actually no longer a land of sedans, and Lucid is struggling against premium imports: According to the second quarter figures, 2,173 vehicles were produced and 1,404 delivered, both slightly less than in the first quarter of 2023. The numbers should actually be increasing. For the full year 2023, Lucid now plans to produce just over 10,000 units, but to achieve this, more Airs need to hit the road: 4,487 vehicles have been reported built after two quarters. In the full year 2022, Lucid produced 7,180 units of its E-luxury sedan. Now, one can only hope that sales will pick up again in the second two quarters.
What does this mean?
The Lucid Air offers one of the best and most efficient packages in the luxury class – and remains below the magical five-meter mark despite its large interior. However, it is expensive and still relatively unknown, and competes in a globally rather small segment. One can only hope that it still achieves its breakthrough.
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