Long-term Rental and Car Subscription - MHC Mobility Establishes a New Department for E-Mobility

That electric drives are not a short-term trend, MHC Mobility recognized not only before 2018 as one of the first on the market, but also immediately implemented with the introduction of 200 electric transporters. The expansion of the fleet to include electric vehicles of various classes had already laid the foundation for the shift to forward-looking technology at that time.

The MHC parent company Mitsubishi HC Capital also wants to massively promote decarbonization

The decisive factor was not only the EU's guidelines and regulations but above all the vision of the parent company Mitsubishi HC Capital to make its own contribution to the decarbonization of the environment. The foresight of the management to use e-mobility for long-term vehicle rentals has paid off today and shows that bold decisions always make up a significant part of a company's success. Jan-Henrik Lange, the new head of department at MHC Mobility, specially appointed for this purpose, explains:

“The market around electromobility has developed rapidly in recent years, and MHC Mobility recognized the importance of this segment early on. Because of these bold and visionary decisions, I chose to collaborate with MHC Mobility and look forward to strategically pushing the company's forward-looking vision even further ahead.”

Realistic assessment: Selling e-mobility is not a sprint

With Jan-Henrik Lange, MHC Mobility brings an expert in this field into the company, who in recent years has been responsible for advising companies on the establishment of electric fleets as a senior executive at Car Professional. Thus, he knows exactly the challenges and relevant issues that companies associate with the topic of electrification.

His tasks at MHC Mobility will mainly involve rethinking sales strategies for electric drives, tapping into new target groups, and ensuring sustainable growth in this segment. “Selling electromobility is not a sprint, but at least a half marathon, as it is necessary to permanently eliminate firmly entrenched myths, remove uncertainties and sustainably reduce hurdles,” says Lange. For him, a high level of expertise, patience, and educational work is particularly necessary.

MHC Mobility: Long-term rental with a very long history

The company already entered the market in 1959 with a business model of long-term car rental, which still shapes the company today. FlexiRent - the original fits the spirit of the times more than ever today. According to Jan-Henrik, such flexible solutions are ideal, especially for electric beginners, as companies have the opportunity to get a feel for electromobility without having to commit to vehicles long-term right away.

What does that mean?

MHC Mobility is one of the companies that don’t follow trends but prefer to set them themselves. And they also have the stamina to run a marathon. Exactly what is also planned with electromobility.