JobRad – new logo and website relaunch
Employees choose their desired bike, the employer leases the JobRad and hands it over to the employees. This idea has made the Freiburg company grow.
“We want more people to ride bicycles or e-bikes because ultimately, we all benefit from it. We've always passionately held this attitude,” explains JobRad CEO Florian Baur. “With our new brand appearance, we are now putting even more focus on the joy of cycling and primarily addressing those who do not currently ride a bicycle.”
Active for Job-Bike since 2008
In 2008, Ulrich Prediger founded LeaseRad GmbH with the goal of establishing the company bike as an equivalent alternative to the company car in Germany.With this business idea, Ulrich Prediger won several founder awards. However, the reality of the first years was tough: Despite persistent door-to-door efforts, only a few companies were willing to cover the costs for company bikes – even though they are many times lower than for cars. Since 2019, the company has been operating under the new name JobRad.
The potential of the bike should be expressed
The new JobRad logo is a reduction to the essentials. It is clear and bold in expression. Monochromatic in the company's colors of anthracite, pink, and light green, it stands confidently with high brand recognition for JobRad.
The new website is intended to convince with its intuitive operation right from its first version. Intelligent and seamless services ensure a positive user experience. At the same time, it invites users to discover stories and emotions related to cycling. Photos that show the different target groups in their respective living environments convey the joy of cycling. A nationwide advertising campaign is also planned.
“The campaign, just like the jersey sponsorship of SC Freiburg, ensures a comprehensive presence of the JobRad brand in the public eye and brings the bicycle as a sustainable means of transportation into conversation,” explains Nadja Parpart, who is responsible for brand and communication at JobRad. Florian Baur adds: “The new brand appearance underlines our ambition to bring the bicycle to the big stage of mobility and actively shape it.”
What does that mean?
At the end of July, a nationwide advertising campaign for bicycles will start. Under the claim “Your dream bike. Your company bike. Your JobRad,” the different needs for the bike will be clearly illustrated. Perhaps even more employees can be convinced of the idea and switch from the company car to the company bike.
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