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Japan Mobility Show 2023: Honda takes an extensive look into the future

Honda, the world's largest engine manufacturer – present in various sectors – is using the Japan Mobility Show to provide a broad outlook on the future of mobility: from a driving suitcase to a jet. This includes cars and mopeds, and possibly even a new Prelude.

Toshihiro Mibe, President and CEO of Honda Motor Co in front of some of his exhibits. | Photo: Honda
Toshihiro Mibe, President and CEO of Honda Motor Co in front of some of his exhibits. | Photo: Honda
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Gregor Soller

Honda is celebrating its 75th anniversary this year. Throughout its history as a manufacturer of mobility products, Honda has always been guided by its "dreams" to overcome challenges and achieve things that were considered impossible. Accordingly, Honda is presenting not only cars and motorcycles in Tokyo but also a broader range of mobility products, services, and technologies. Visitors to Honda's exhibition stand thus have the opportunity to discover the future of mobility that Honda dreams of—and according to the press release—"to work together with the company on shaping this future."

 "The Power of Dreams – How we move you: This global brand slogan from Honda conveys the message that the dreams of every individual working at Honda have always been and continue to be the driving force of Honda," said Toshihiro Mibe, President and CEO of Honda Motor Co. And he added:

"The mobility products and services that Honda develops with this Power of Dreams move people physically, touch their hearts, and help them make their dreams come true, making future dreams possible. The theme of Honda's stand, Honda Dream Loop, expresses this dreaming of the future."

Basic mobility for everyone: Overcoming limitations – Expanding possibilities

Honda's mobility products and services are designed to enable people to overcome limitations such as time and place and to expand their abilities and possibilities. Honda has been offering these two essential values of all types of mobility products and services since it was founded and will continue to offer them in the future. Honda aims to enable people to overcome constraints and to continue ensuring the joy and freedom of mobility in the future as well.

Almost trivial compared to the rest of the exhibits: The Prelude Concept

The new Prelude Concept is intended to be the "prelude" for future Honda models that will bring the "joy of driving" into the fully electrified future while embodying Honda's unchanged sporty spirit. The Prelude Concept looks very production-ready and could expand the car lineup very soon without making any bold design departures.

Honda’s “Pod” in collaboration with GM: The Cruise Origin 

The interior of the autonomous Cruise Origin can be completely enclosed on request. This allows passengers to better utilize their travel time, for example, for a meeting or to spend time with their family, without having to worry about other people around them. This overcomes the constraints of time: It ensures that the limited time available to everyone can be used more efficiently for more meaningful activities—a tremendous added value. Together with GM and Cruise, Honda aims to introduce a driverless ride service in Japan starting in early 2026, in which the Cruise Origin will be used.

 

With the Avatar Robot, Honda also actively ventures into the world of bots

The Honda Avatar Robot and the UNI-ONE expand the abilities and possibilities of individuals. With the Honda Avatar Robot, users can perform tasks and experience things remotely as if they were there in person. The Honda Avatar Robot enables all people, including those who are restricted in their mobility for various reasons, to play an active role from a distance. Additionally, the Honda Avatar Robot offers users the ability to stay in a safe location while performing tasks in a hazardous area.

The UNI-ONE is a mobility device that the user can control while sitting, simply by shifting their body weight, without using their hands. This allows certain tasks to be performed on the go. The UNI-ONE expands the possibilities for users with mobility issues.

Micromobility is coming – also at Honda

The CI-MEV is a self-driving micro-mobility vehicle. It expands the movement and action radius of individuals – especially for people with limited mobility, for example, because public transportation is not available or because walking or driving is difficult for them.

Honda presents not only its own dreams of future mobility at the Japan Mobility Show, but also invites visitors – both at the stand and on the website – to participate in the Honda Dream Loop.

In design development, Honda is already using generative AI, which helps designers unleash their creativity and bring their ideas to life. At the Japan Mobility Show, the generative AI creates design drafts of future mobility from the dreams of the show visitors and projects them onto the "Loop Screen."

Honda aims to offer all kinds of mobility – on water, on land, and in the air

Toshihiro Mibe has big dreams and states:

"My dream is for mobility products with the Honda logo to be traveling all over the world, on the ground, in the sea, in the air, and in space, allowing people to experience true freedom of mobility."

And he continues:

"Just like my dreams, the dreams of the visitors to our exhibition stand will also be visualized. After the show, we will select some of these ideas and have them further developed by Honda designers."

What does this mean?

Honda uses the Japan Mobility Show to showcase its entire range of mobility, which is likely broader than that of any other manufacturer.

Translated automatically from German.
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