Jaguar Land Rover collaborates with Nvidia for autonomous driving

The British-Indian automotive manufacturer Jaguar Land Rover (JLR) has announced a long-term strategic partnership with Nvidia, the leading company for artificial intelligence (AI) and computing technology. The goal is to jointly develop and offer next-generation automated driving systems as well as AI-powered services and experiences to customers. Starting in 2025, all new Jaguar and Land Rover vehicles will be built on the software-defined Nvidia Drive platform, which offers a wide range of active safety, automated driving, parking systems, and driver assistance systems.

Inside the vehicle, the system will provide AI functions, including monitoring of the driver and occupants, as well as an advanced visualization of the vehicle environment, the provider promises. This complete solution is based on Nvidia Drive Hyperion, which includes the central AV computers Drive Orin, the software Drive AV and Drive IX, the safety and network systems, as well as the environmental sensors.

AI Brain Connected to JLR Hardware

The system essentially serves as the AI brain of the vehicle and runs the Jaguar Land Rover Operating System, while Drive Hyperion similarly represents the central nervous system, explains the manufacturer. JLR will also utilize custom-developed data center solutions with Nvidia DGX for training AI models and the Nvidia Omniverse-based software Drive Sim for physically accurate real-time simulations. The software-defined features from Jaguar Land Rover and the end-to-end verification and validation architecture enable the comprehensive deployment of innovative assisted and automated driving services throughout the vehicle’s lifetime via over-the-air software updates.

"Collaboration and knowledge exchange with the industry leader Nvidia is essential for the implementation of our Reimagine strategy, which sets new standards in terms of quality, technology, and sustainability," says Thierry Bolloré, CEO of Jaguar Land Rover.

From the perspective of Jensen Huang, founder and CEO of Nvidia, the next generation of cars will make the automotive industry one of the largest and most advanced technology industries.

"Fleets of software-defined, programmable cars will offer new functionalities and services throughout the entire lifetime of the vehicles," promises the CEO. 

Jaguar Land Rover has committed to achieving carbon neutrality in all operations, products, and the supply chain by 2039.