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Jaguar: First Photos of the New Model

Angular, without a rear window: If the photo came from Tatra, it would be immediately approved, but for Jaguar, this design is as daring as the new campaign

Jaguar, not Tatra: Exciting indeed, what the British are coming up with...| Photo: jaguar
Jaguar, not Tatra: Exciting indeed, what the British are coming up with...| Photo: jaguar
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After the reinvention of the brand and logo, the first photos of the new Jaguar are now leaking through, and yes – even THAT breaks with all traditions. A rear without a window, extremely angular and minimalistic, with “ventilation grilles” like those once used by Tatra for the air-cooled rear-engine V8.

And not at all sexy and rounded like the E-Type once was, which the company's founder Sir William Lyons designed himself, along with so many other models. Instead, angular geometry. What makes it even more exciting: On December 2, 2024, the covers are expected to be lifted in Miami, and potential customers will get an idea of why they might choose a Jaguar over an Audi, BMW, Cadillac, Genesis, Lexus, Mercedes, or even a Bentley or Rolls… we are curious.

What is exciting: How many units does Jaguar need to sell annually to achieve a profit? 10,000? That could already be a challenge! 25,000? In our opinion, that would be the maximum achievable with this unusual model.

What does this mean?

Jaguar is undoubtedly bold, especially since with the new model they are leaving the strong company car segment, particularly in Germany and the UK, behind. It is clear that most new Jaguars will (have to) be registered for business use, but we cautiously venture the prediction that even 10,000 units per year could be a challenge. Bold, bold...

Translated automatically from German.
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