Isdera: A Brand and a Whole Life as a Book

Last we met Klaus Schulz was at the auto show in Beijing 2019, where he presented the Commendatore GT, purely electric. Back then, Isdera was a flagship of the unusually named brand "Xpeng," which has since evolved into a serious startup. Schulz also admitted that the electric Isdera was more of an exercise – one that could be implemented at any time if Isdera fans ordered the vehicle.

There is still a website where the Isdera classics are maintained, but there hasn't been much news about the elegant 816-hp Commendatore GT since 2018. Instead, Schulz has now published the ultimate book, which seems to also mark the closing chapter of Isdera – but Schulz wouldn't be Schulz if this didn't happen in a spectacular manner, encompassing his entire life! He himself says about the content:  

“... everything from my birth to the brand Isdera. With that, I have revealed everything. For the interested reader: Some secrets are amusing or bewildering automotive company decisions previously unknown! Starting my own brand, marketing sports cars internationally: WHY and HOW could Schulz do that... I think, since you already know some secrets from me, you'll enjoy following the REST as well...?”

This book is intended to be comprehensive and is aimed at all Isdera owners and fans. For who could better tell and document the events of a brand's development than the person responsible himself? And because he went all-in on content, Schulz did the same with its presentation, about which he explains:

“The work is valuable, like every Isdera creation. Exemplary like the CW 311. The book is a limited edition of 311 copies.”

The autobiography is divided into two volumes, stored in a very sturdy slipcase with a single book-pull-out technique. The slipcase is embedded with an original enamel plaque featuring the ISDERA logo, blue with a black eagle in a nosedive. The registered company logo of the young brand. Each numbered copy of the book manufacture will be signed by the author upon request.

The shipping package includes two high-quality bound hardcover books, enclosed in a hardcover box with dimensions of 31 x 27 x 8 cm for width x height x thickness. In the end, two books, each with over 242 pages and 532 illustrations, along with the slipcase, weigh over 4600 grams! Of course, this work has its price: it costs 800 euros net, so 856 euros including 7% VAT. Orders are accepted directly by the author at: isdera.gmbh@web.de

What does that mean?

It's a comprehensive package! One gets the impression that Schulz has fundamentally wrapped up the Isdera topic and feels a bit regretful that the elegant Commendatore GT couldn't continue the Isdera story into the electric age. In return, Schulz wrote a book – about his brand and himself. A must-have for fans and owners – and a great conclusion to a life's work.