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Interview with EWE Go CEO Ilker Akkaya: There are no hidden costs with us!

EWE Go may not be one of the loudest providers of charging infrastructure, but it still grabs attention with top positions in price comparisons. And it is massively expanding its fast-charging network – it is now represented with fast chargers at every other McDonald's fast-food restaurant. Rapid expansion for fast charging? This also piqued our interest, which is why we asked EWE Go Managing Director Ilker Akkaya.

Cheerful: EWE Go Managing Director Ilker Akkaya is currently promoting fast charging at fast-food restaurants, among other initiatives. However, price transparency is even more important to him! | Photo: EWE Go
Cheerful: EWE Go Managing Director Ilker Akkaya is currently promoting fast charging at fast-food restaurants, among other initiatives. However, price transparency is even more important to him! | Photo: EWE Go
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EWE Go won the latest comparison of the cheapest charging tariffs and can even score with extremely low tariffs for Ionity DC charging. How do you achieve that?

Ilker Akkaya: Our tariff model is based on fairness and transparency: With us, there are no hidden costs, but simply a fixed price for EWE Go charging stations and partner stations, differentiated by AC and DC charging. Even when charging in our partner network, no one runs the risk of falling into a cost trap. In the test you mentioned, different driving profiles with average charging costs were compared over a longer period – and it shows that the clear unit price simply pays off for e-mobilists in the long run.

And right afterwards, of course, we want to know: Why and how can EWE Go waive a basic fee?

Ilker Akkaya (smiling): Here too, we stick to the point of fairness: We want to give our customers the freedom to choose us without being tied down by a basic fee. In other words: those who opt for EWE Go need not fear any disadvantage. But your question naturally aims at the profitability of this model for EWE Go: We believe that this way, we can convince more people and make them our long-term customers. However, that is a long-term perspective, partly because we are still at the very beginning of the ramp-up of e-mobility in the passenger car sector.

More and more charging technology providers are at least offering active participation in the electricity market for home charging to actively reduce electricity costs. Could this be conceivable for providers like EWE Go, even if these tariffs naturally change by the minute?

Ilker Akkaya: These offers are particularly attractive for e-car owners with their own homes and an important contribution to the energy transition. We at EWE Go have committed ourselves to building public charging infrastructure. In order not to lose momentum here, we want to focus on this core business, which is why private charging and corresponding tariffs are currently not a topic for us.

How is the relationship between AC and DC charging developing at EWE Go?

Ilker Akkaya: The trend is clearly towards fast charging. EV drivers want to recharge their batteries as quickly as possible and continue their journey simply and hassle-free after a short supermarket shopping trip or a brief coffee break on their way to a vacation. We follow this trend and place a clear focus on HPC charging infrastructure. We expand at locations where fast charging stations are truly needed. Instead of solely focusing on quantity, we specifically analyze where the greatest demand exists and which locations are most attractive to users. This strategic placement ensures that EWE Go’s charging stations are optimally utilized and customer satisfaction remains high.

EWE Go is expanding very cautiously compared to other charging networks. What are the next planned steps?

Ilker Akkaya: We may not be the largest and loudest provider. However, we have consistently been among the top in Germany when it comes to the development of fast-charging infrastructure. And we have big plans ahead: We aim to quintuple our network, which currently offers around 3,000 charging points nationwide, over the next eight to ten years. We aim to be available everywhere where people are already going about their daily errands or want to make a pit stop on longer journeys or trips. For example, at our partner McDonald's. We are already present at every second McDonald’s location. The joint goal is to equip all McDrive restaurants with fast chargers.

The interview was conducted by Gregor Soller

Translated automatically from German.
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