Incognia and Freenow: Partnership aims to strengthen user trust
Incognia, a provider of identity solutions for secure digital experiences, announces a new partnership with Free Now, Europe's multi-mobility app that focuses on taxis. This partnership marks Incognia's debut in Europe and expands the company's presence to nearly 190 countries worldwide.
Freenow offers the largest vehicle selection in Europe
The global ride-hailing market is expected to reach a volume of $215 billion by 2028, with Europe accounting for more than 10 percent of this projected growth.
Freenow operates in 9 markets and over 150 cities, offering the largest vehicle selection in Europe. Through the partnership, Freenow will leverage Incognia's cutting-edge technology as part of its platform security strategy, further demonstrating the company's proactive approach to fraud prevention and its commitment to protecting its growth initiatives from misconduct.
"We are committed to making urban mobility more efficient, safer, and more reliable," said Ashu Singhal, Head of Product and Technology at Freenow. "The partnership with Incognia allows us to ensure that our platform remains a trusted choice for our users across Europe. As we continue to grow, innovative identity solutions are essential to maintaining the trust and satisfaction of both passengers and drivers."
Protection Against Potential Fraud
Incognia's device identification technology protects Freenow from potential fraud by verifying the legitimacy of new user and driver accounts. The "Device Fingerprinting" solution ensures that marketing and growth efforts are focused on trustworthy new users by detecting risky behavior and fake accounts. With Incognia, Freenow can focus on efficient and sustainable growth.
"Incognia believes that fraud prevention is a crucial factor for business growth. Our technology offers excellent fraud protection without causing additional problems for legitimate users. This allows companies like Freenow to focus on development and customer satisfaction," said André Ferraz, CEO and co-founder of Incognia.
Partnership for Fraud Prevention
After Incognia received $31 million in funding earlier this year to improve fraud prevention across web and mobile platforms, the company is now supporting the success of Freenow with a 99.9 percent accuracy rate in device fingerprinting, complemented by location information and tamper detection.
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