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ID.3 on the road to success – sales tripled compared to the previous year

The electric car in Golf format is the highlight of the electric division in Wolfsburg. While other E-models are struggling, the ID.3 is currently very popular, especially among private customers.

Currently (almost) only in demand among private customers - the ID.3. Especially favorable leasing terms make the electric vehicle more attractive. | Photo: VW
Currently (almost) only in demand among private customers - the ID.3. Especially favorable leasing terms make the electric vehicle more attractive. | Photo: VW
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von Thomas Kanzler

The German market for electric cars continues to show restrained development despite significant investments and ambitious climate goals. Factors such as the reduction of government subsidies and the debate over e-fuels have slowed market growth. All the more gratifying is the positive news from the field of electromobility – especially with regard to the VW ID.3. The sales figures for this model rose significantly in June 2024. The ID.3 reached the third place among the best-selling cars in Germany in June, with an impressive increase of 170 percent compared to the previous year.

In June 2023, the ID.3 was ranked 36th, with only 2,355 new registrations. A year later, 6,370 units of the ID.3 were registered—almost three times as many. Experts attribute this increase mainly to VW's aggressive pricing policy. The model, which recently received a comprehensive upgrade, was offered in private customer leasing for under 200 euros per month. This led to an increase in private registrations: 81 out of 100 ID.3 registrations were for private customers, while the ratio for the Golf was almost the opposite.

Tesla loses, MG succeeds especially with the MG4

While VW recorded successes in June 2024, competitor Tesla lost market share with its Model Y despite price reductions. At the top of the sales charts were the T-Roc and the Golf, both also from Volkswagen. The month was also positive with regard to the traffic transition: the share of electric cars in total sales rose to 14.6 percent with over 43,000 vehicles sold. The ID.3 played a central role in this, as did the MG4 produced in China, which sold almost 4,500 times in Germany. Larger manufacturers like BYD could not keep up with these numbers.

Translated automatically from German.
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