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IAA Transportation: Focus on Startups

The IAA Transportation will also offer startups from the logistics sector a platform and provide them with their own areas for this purpose. 

The trade fair also aims to offer a platform to young companies. | Photo: VDA
The trade fair also aims to offer a platform to young companies. | Photo: VDA
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Johannes Reichel
von Nadine Bradl

The new concept of IAA Transportation focuses on the climate-neutral and technological transformation of the entire transport sector, announces the organizer, the German Association of the Automotive Industry (VDA).. An important driver of successful change is cross-industry innovations from startups. For this reason, IAA Transportation is presenting new, centrally located Startup Areas. These are directly integrated into the hall layout, thus actively incorporating the startups into the exhibition proceedings. The goal: Increased attention for the startup booths as well as an interactive matching with exhibitors and visitors of the IAA.

Jürgen Mindel, Managing Director of VDA, says: “The exhibitors of IAA Transportation are the backbone of the climate-friendly development of the commercial vehicle and logistics industry. In this challenge, they are supported by the disruptive concepts of dynamic startups. As a platform, we make entry for startups as easy as possible. Therefore, startups receive special conditions at IAA Transportation.”

The Startup Areas offer them the chance to make essential contacts and present their ideas to an international professional audience.

"We create an interactive and lively exchange between established companies and startups with formats such as the Elevator Pitches. Only with an exchange that is open and curious about new ideas will we successfully master the challenges of the coming years. This is an inspiring win-win situation for all involved."

Elevator Pitches

Each startup is given the opportunity to present its concept in 180 seconds on the Elevator Pitch Stage in front of a jury of experts. Whether it's IoT, battery, or engineering – the cross-industry approach of IAA Transportation offers a variety of opportunities. The stage is modeled after a paternoster, according to VDA. In partnership with Start121, awards will be given to the most convincing startups at the end of the event. Start121 is an initiative of the ETM Verlag in partnership with Kravag and R+V. Its aim is to bring together startups and companies from the transport and logistics industry as a platform.

Translated automatically from German.
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