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IAA Mobility 2023: VDA draws a positive conclusion from the second Munich fair

The organizer views the fair as a "showcase of innovations." They point to over 3,700 accredited journalists from 82 countries. International coverage increased by over 70 percent. According to a visitor survey, 92 percent were very satisfied. Additionally, two-thirds of the visitors are under 40 years old.

Grand reception for visionary cars: The opening was attended by Chancellor Olaf Scholz, Federal Minister for Transport Volker Wissing, and Bavaria's Prime Minister Markus Söder. | Photo: VDA
Grand reception for visionary cars: The opening was attended by Chancellor Olaf Scholz, Federal Minister for Transport Volker Wissing, and Bavaria's Prime Minister Markus Söder. | Photo: VDA
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The organizers of the IAA Mobility 2023, the German Association of the Automotive Industry (VDA) and Messe München, have drawn a positive conclusion from the week-long event. It has "become the center of future mobility" and realized a "showcase of innovations," with the IAA Summit at the exhibition center and the IAA Open Space in the downtown area. The organizer counted more than 500,000 visitors in total, with over 100,000 people visiting the Open Space alone on Saturday.

"This year's IAA Mobility was a great success and trailblazing for the mobility of the future. The German automotive industry is confident and determined – we are ready for the challenges of the future. We are confident that we will set global standards with our innovations. The IAA Mobility is a signal of departure, showcasing the determination and innovative strength needed to make the transformation a shared success story," explained VDA President Hildegard Müller.

The large number of visitors reflects the high level of interest in the mobility of the future – and mirrors the conviction that sustainable and digital cars play a central role in this, Müller continued. The VDA president also spoke of an intensive dialogue and constructive debates with various stakeholders from politics, society, and business at the Open Space and the IAA Summit. These are the decisive elements for successfully realizing climate-neutral mobility. The images sent from Munich to the world simultaneously document "that we are determined for Germany to remain an automotive country in the future. An automotive country in terms of climate, people, and prosperity," Müller added.

The CEOs of Messe München GmbH, Stefan Rummel and Reinhard Pfeiffer, also drew a positive conclusion. They are pleased that the second IAA Mobility in Munich went so smoothly and safely. The trade fair executives see the fundamentally changed, two-part concept in Munich as confirmed. Both the IAA Summit for trade visitors and the Open Space in the downtown area were well-received and enthusiastic.

750 exhibitors, over 300 premieres, and more than 3,700 journalists

In total, nearly 750 exhibitors from 38 countries presented over 300 world premieres and new products. Every second exhibitor came from abroad. The high level of international presence was also evident among the visitors: Almost 30 percent came from abroad, from 109 countries. More than 3,700 journalists from 82 countries were accredited for the event. International coverage increased by 70 percent compared to the 2021 edition, the organizer concluded.

"Our concept of the IAA Summit and the Open Space is working excellently in Munich. For IAA Mobility 2025, we are in good and constructive talks with Messe München GmbH," Hildegard Müller further stated.

Over 500 high-profile international speakers provided insights into the future of mobility at the IAA Conference. Among them were many leading CEOs from the mobility and tech sectors, as well as international figures like Oscar-winner Natalie Portman, Mars mission candidate Alyssa Carson, and Sophia Kianni, founder of a climate protection initiative. Germany's Chancellor Olaf Scholz opened the event last Tuesday. Numerous international politicians, ambassadors, as well as ministers and politicians from federal and state governments, were among the guests.

 

92 percent rate the IAA MOBILITY as excellent to good - Dialogue and interactivity in focus at IAA MOBILITY 2023

In an initial evaluation of a survey conducted by Gelszus Messe-Marktforschung GmbH, 92 percent of visitors rated the event as excellent to good. 94 percent of respondents would recommend the show. For the majority of visitors, the car was the main focus of interest. More than a quarter of respondents attended because of the bicycles and micromobility showcased. Additionally, the fair appears to particularly attract a young audience – 64 percent of visitors were under 40 years old. About 89 percent of trade visitors also rated the experience and atmosphere of the fair as excellent to good. Nearly 92 percent of exhibitors, journalists, and visitors rated the internationality of the event as excellent to good.

One focus was the open dialogue and constructive exchange with the public. The Citizens Lab at Munich's Marienplatz invited attendees to 65 panels and workshops on the future of mobility and urban development. The offerings for families and cultural events, such as the free open-air concerts, were also well received. This also applies to the test opportunities, with over 8,500 test drives in cars, 1,000 more than in 2021. About 4,000 test rides with bicycles and e-bikes demonstrate that the bike test tracks in the Englischer Garten were also a success. There was also a lot of activity on the micromobility course with the participating companies, especially during the "International Cargobike of the Year Award" from HUSS-VERLAG in cooperation with the VDA and the Radlogistikverband Deutschland (RLVD) on Thursday. 

“People want to see and experience mobility innovations. We are determined to inspire society with our solutions and motivate them to contribute to achieving climate-neutral mobility. Our guiding principle is to design individual mobility sustainably and digitally. Mobility means participation and is thus a central pillar of our lives. Now, it is time to realize the possibilities of connected transportation,” Müller concluded. 

Translated automatically from German.
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