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IAA Mobility 2023: VDA and Zukunft Nahverkehr cooperate for public transport panels
Almost simultaneously with the IAA Mobility in Munich, the Future of Public Transport (ZNV) will take place from September 4 to September 9 in Berlin. However, the goal of both events in the fall is equally to present solutions for the fundamental need for mobility in livable urban and rural regions, as stated by the organizer of the trade fair in Munich. To that end, an unusual cooperation is being formed to give the topic of sustainable mobility broader visibility and to network important stakeholders. Both organizers are certain: The key to successful, sustainable, and livable mobility lies in networking.
“Although we are holding our events simultaneously in different cities, we have a very important common goal: How can we, as a unified association of all modes of transport, create sustainable, social, and attractive mobility for all people?" explains Andreas Rade, Managing Director of the VDA.
The "Future of Public Transport" was launched to discuss and shape environmentally friendly mobility of tomorrow together with industry and politics. For convenient door-to-door solutions in public transport, different modes of transport must be intelligently linked, and rail and road mobility must be integrated, urges Evelyn Palla, DB Board Member for Regional Transport. "With this, we want to jointly further advance the mobility transition," Palla adds.
Drawing Attention to Holistic Mobility Concepts
The cooperation also aims to jointly demonstrate innovative possibilities for all modes of transportation and to advocate for holistic, integrated mobility concepts. Even if, or particularly because, the modes of transport are very different, mobility concepts should be thought of holistically. This is how the organizers jointly formulate the unifying message: "If mobility, then together. We move people, not just vehicles." On the opening panel of IAA MOBILITY on September 5 in Munich, the CEO of Deutsche Bahn, Dr. Richard Lutz, will speak with VDA President Hildegard Müller. At ZNV, however, on September 9, VDA Managing Director Andreas Rade will conclude the event together with Dr. Jan Schilling, Chief Marketing Officer of DB Regio AG.
VR Glasses Allow Visitors to Attend Both Events
The cooperation is expressed through joint communication activities. Both organizers will also be present on each other's premises with a booth. Visitors can then use VR glasses on-site to connect to the respective conference stage in the other city. The IAA Mobility allows visitors to experience the future of mobility for free in downtown Munich (IAA Open Space), while professionals can exchange, network, and debate with over 500 visionaries at the Munich trade fair grounds (IAA Summit).
The ZNV booth is located at IAA MOBILITY in Hall B1.
The IAA booth at ZNV in Berlin can be found at the marketplace (No. 27).
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