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IAA Mobility 2023: Microlino takes the stage under Astara's umbrella and attracts attention

With the sales power of the Astara Group, the Isetta revival from Switzerland is finally expected to get some traction on the rear wheels. This is thanks to continuous fine-tuning, for example in noise and drive systems.

Youth Research: The Microlino sparked excitement especially among younger people. After all, it is modernly connected and accessible via an app. | Photo: VDA
Youth Research: The Microlino sparked excitement especially among younger people. After all, it is modernly connected and accessible via an app. | Photo: VDA
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Johannes Reichel

Always an eye-catcher: Against the massive E-large-capacity van Maxus Mifa9, which was also seen at the Astara Group's stand, the Microlino clearly made the cut - and visitors practically handed each other the front door handle. Real challenges emerged on how to best escape the electrified cuddly car, or rather, how to enter it elegantly. Smiling faces all around. This little car stirs emotions more than the fattest electric bolides. However, the heart also races when studying the price tag. You can invest 22,000 euros with a bit of "Chi-Chi". However, you also need to "repark your mind". Because the motto at Microlino is: "Smaller is finer". Or: "small is the new large". Especially if you want to find a parking spot in the city.

Sound and drive will be further improved

Merlin Ouboter, co-founder of the visionary and daring Isetta revival from Switzerland, shows confidence in conversation that they will make progress in sales in the pilot markets of Germany and Spain with the distribution power of Astara. Additionally, they are continuously working on production improvement and vehicle technology. Especially in terms of noise, they want to step up, with better insulation, but also with a quieter E-motor for the 90 km/h fast L7e vehicle, which is coming soon. Furthermore, next year they want to add a basic version with a range of 91 kilometers instead of 230 kilometers starting at 17,690 euros.

Prominent: Wall Street Journal and Natalie Portman

Merlin's personal highlight at the IAA: None other than the newspaper juggernaut Wall Street Journal made its front page with the IAA report "EVs steal spotlight from German car-makers." Pictured is a scene with a bright red Microlino fully loaded. No wonder that with so much "light-automobile charm," even US actress and mobility ambassador Natalie Portman stopped by the stand. And to elicit a lasting and genuine smile from Natalie Portman, that’s quite an achievement for the micro-mobile. Well, this truly looks good for the Ouboter family and their vision of sustainable urban mobility.

What does that mean?

At this point, the obligatory standard question remains: When will there finally be government subsidies for LEVs? For saving resources, energy, and space?! Here, an incentivization would be truly appropriate, which economists see as justified for boosting a startup industry. Instead, for over a hundred years, established car companies have been reaping the premiums, which they should have made enough money to afford in the past, and all types of electric cars have long moved from the "early adopter" launch phase to the "early majority." A 5,000-euro subsidy for Microlino & Co—and the balance sheet looks entirely different. Because real savings will come in operation with the Clever&Smart micros.

Translated automatically from German.
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