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IAA Mobility 2023: Horizon Robotics sees VW cooperation as a milestone and aims to establish a foothold in Europe
Journey, "Reise", is the fitting name of the automated driving system, with which the specialist in automated driving, founded only in 2018, has recently convinced a European manufacturer for the first time alongside numerous Asian providers and collaborations: none other than the VW Group. Horizon sees the deal, showcased at the IAA Mobility stand, as a clear milestone—and aims to quickly establish a foothold in Europe based on this success. They proudly highlight their work with suppliers such as Continental and Aptiv.
The Journey driving system, now in its fifth generation on the market, places great emphasis on high energy efficiency. This, according to a representative at the stand, translates directly into better range for electric vehicles. Nothing else other than "electric" is considered worth mentioning here anymore. The provider boasts billions of kilometers driven in real-world traffic in China with assisted driving.
Market-Tested Solutions in the Quiver
The computing solutions for advanced driver assistance systems (ADAS) and automated driving (AD) are prominently featured at the fair with a substantial stand and describe it as "one of the most prestigious automotive events worldwide." Alongside Journey, their Matrix driving solutions are also on display. Horizon's latest road demos include market-tested solutions for assisted driving and parking, as well as automated driving on highways and in cities. The Chinese company also presents several use cases for automated driving developed together with national and international partners.
"We look forward to demonstrating how Horizon's energy-efficient computing solutions and user-friendly software development tools create the optimal computing foundation for the era of intelligent mobility. Together with our partners, we are committed to providing consumers with a safer and better driving experience," explains Yu Kai, founder and CEO of Horizon Robotics.
New Deal with Stradvision
Of course, the provider wants to expand its business opportunities with international car manufacturers, Tier-1s, and industry partners at the IAA and is introducing further alliances. For instance, with STRADVISION, a pioneer in the automotive industry in the field of deep learning-based image perception technology. The goal of this collaboration is the seamless integration of STRADVISION's SVNet with Horizon's Journey computing solutions. They promise advanced driving assistance solutions. JOYNEXT, a Tier-1 supplier and partner, presented its Journey Domain Controllers of the nDrive series at the booth, enabling automated driving from L2 to L2++. These strategic alliances will drive the development of driving technology, increase driving safety, and redefine the future of mobility.
Understanding Chinese Traffic
With its energy-efficient computing solutions and, by its own account, a profound understanding of the complex road conditions in China and the driving habits of consumers, the specialist confidently sees itself as a preferred partner for domestic and international companies in the world's largest automotive market. With more than 100 industry partners and partnerships with over 25 car manufacturers, spanning over 150 vehicle models. Deliveries of the Journey series computing solutions have reached almost four million units, and they have accompanied Chinese drivers and passengers on billions of kilometers on the road.
Philosophically, they pursue the approach of enhancing human potential instead of boosting the performance of machines. The aim is to free from the monotonous and potentially dangerous aspects of driving.
Translated automatically from German.
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Elektromobilität , Newsletter Elektromobilität , IAA Mobility , SUVs und Geländewagen , Hybrid , Antriebsarten, Kraftstoffe und Emissionen , Oberklasse- und Sportwagen , Carsharing , Autonomes Fahren (Straßenverkehr) , Ladeinfrastruktur , Verkehrspolitik , Formel E , Brennstoffzellen , Fahrzeug-Vernetzung und -Kommunikation , Fahrzeuge & Fuhrpark , Automotive-Messen & Veranstaltungen , Pkw, Kompakt- und Mittelklasse , Minis und Kleinwagen , E-Auto-Datenbank, E-Mobilität-/Automotive-Newsletter, E-Auto-Tests
