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IAA Mobility 2021: Canyon sees success and pushes e-bike as car replacement

The manufacturer of premium bikes draws a positive balance, sees itself as a "Change Maker" for mobile transformation, and aims to make the car in the city obsolete, particularly with e-bikes.

Success Model Bicycle: Canyon was satisfied with its first appearance at the IAA and wants to further promote the bike as an urban car replacement. | Photo: Canyon
Success Model Bicycle: Canyon was satisfied with its first appearance at the IAA and wants to further promote the bike as an urban car replacement. | Photo: Canyon
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Johannes Reichel

The Koblenz bicycle distributor Canyon has drawn a positive conclusion about its presence at the IAA Mobility two weeks after the event. The fair, judged by the bicycle manufacturer, has acted as a new global platform for future mobility topics, bringing together participants from all sectors of the mobility field. In doing so, the company primarily positioned the e-bike as a replacement for the car and aims to revolutionize urban traffic with it.

“As a pioneer in the bicycle industry, we see a huge opportunity to actively shape urban change and have a positive societal impact. Bicycles and e-bikes are rightfully gaining a key role in forward-looking urban short-distance mobility. They clearly have the potential to establish themselves as the best solution for our mobility needs in numerous cases," said Winfried Rapp, who replaced Armin Landgraf as CEO of Canyon Bicycles on October 1, regarding the manufacturer's first presence at the IAA.

He expressed his conviction that bicycles are the future of mobility and will reclaim the cities. He further reaffirmed that they want to contribute to ensuring that bicycles gain an even higher status in the future as a healthy and sustainable alternative for flexible everyday transportation. They showcased, for example, electrified commuter bikes like the Commuter:ON7, which can also be leased starting at 51 euros/month and is lightweight and universally applicable with a Fazua drive.

FMC: Fusion of Bicycle and Car

Away from its increasingly electrified portfolio of two-wheelers, the Koblenz-based company also presented the so-called Future Mobility Concept. The four-wheeled e-bike capsule is intended to be a symbiosis of bicycle and car, combining the low weight of a bicycle with the stability of a car. In addition, the cabin offers protection from the elements but can be opened like a convertible. The low-emission vehicle can be driven both on the road and on bike paths. The “Future Mobility Concept” is still a study, but it has matured into a 3D-printed model, which was also presented at the IAA.

Translated automatically from German.
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